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![Advertising and the Marketplace]()
Advertising and the Marketplace
Lynne Pepall, Dan Richards
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in d...eBook:Find out more$39.96
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![Advanced Introduction to Law and Renewable Energy]()
Advanced Introduction to Law and Renewable Energy
Joel B. Eisen
This clear and concise book provides an overview of how laws and policies around the world are designed to support and accelerate the growth of renewable energy. Throughout, Professor Eisen focuses on how national and sub-national govern...eBook:Find out more$27.40
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![Advanced Introduction to the Experience Economy]()
Advanced Introduction to the Experience Economy
Jon Sundbo
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...eBook:Find out more$25.96
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![Contract Law]()
Contract Law
Jan M. Smits
Reflecting the most recent changes in the law, the third edition of this popular textbook provides a fully updated, comparative introduction to the law of contract. Accessible and clear, it is perfectly pitched for international students...eBook:Find out more$43.96
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![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more$47.96
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![Advanced Introduction to Sustainable Competitive Advantage in Sales]()
Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin...eBook:Find out more$23.16
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![Advanced Introduction to Legal Reasoning]()
Advanced Introduction to Legal Reasoning
Larry Alexander, Emily Sherwin
This insightful and highly readable Advanced Introduction provides a succinct, yet comprehensive, overview of legal reasoning, covering both reasoning from canonical texts and legal decision-making in the absence of rules. Overall, it ar...eBook:Find out more$25.96
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![Advanced Introduction to Technology Policy]()
Advanced Introduction to Technology Policy
Albert N. Link, James A. Cunningham
This intuitive Advanced Introduction provides an in-depth review of current U.S. technology policy, tracing the legislative history of policies such as the Economic Recovery Tax Act, the Small Business Innovation Development Act and the ...eBook:Find out more$23.16
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![Advanced Introduction to Law and Development]()
Advanced Introduction to Law and Development
Mariana M. Prado, Michael J. Trebilcock
In this thoroughly revised and updated second edition, Mariana Mota Prado and Michael J. Trebilcock offer a succinct and readable introduction to the main concepts and debates in the field of law and development. They examine the role of...eBook:Find out more$27.40
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![Advanced Introduction to Urban Transport Planning]()
Advanced Introduction to Urban Transport Planning
Kevin J. Krizek, David A. King
Insightful and original in its approach, this Advanced Introduction to Urban Transport Planning provides a fresh look at cost-efficiency and casts the craft of transport planning in new light, allowing engineers and urban planners to und...eBook:Find out more$23.16
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![An Introduction to Macroeconomics]()
An Introduction to Macroeconomics
Edited by Louis-Philippe Rochon, Sergio Rossi
The second edition of this important textbook introduces students to the fundamental ideas of heterodox economics. It is written in a clear way by top heterodox scholars. This introductory book offers not only a critique of the dominant ...eBook:Find out more$61.56
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![Advanced Introduction to Mobilities]()
Advanced Introduction to Mobilities
Mimi Sheller
Leading mobilities theorist Mimi Sheller offers an up-to-date, comprehensive analysis of the complex mobility disruptions of the Covid-19 pandemic and its aftermath in this timely Advanced Introduction. It outlines the formation of the i...eBook:Find out more$23.16
