Business and Management
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![Advanced Introduction to Tourism Economics]()
Advanced Introduction to Tourism Economics
David W. Marcouiller
This Advanced Introduction is an accessible and critical review of the economic foundations of tourism. Taking a regional approach based in macro- and resource economics, David Marcouiller points to how the competitive aspect of tourism ...eBook:Find out more$19.96
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![Advanced Introduction to Service Innovation]()
Advanced Introduction to Service Innovation
Faïz Gallouj, Faridah Djellal, Camal Gallouj
This Advanced Introduction to Service Innovation explores a key driver of the service economy, addressing in particular the definition and conceptualization of innovation in services, and its measurements using both traditional and new m...eBook:Find out more$24.76
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![Advanced Introduction to Entrepreneurial Finance]()
Advanced Introduction to Entrepreneurial Finance
Hans Landström
Fully revised and updated, this Advanced Introduction provides a comprehensive understanding of entrepreneurial finance of new and growing ventures. With a unique research-based focus, Hans Landström synthesizes contemporary knowledge an...eBook:Find out more$26.36
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![Advanced Introduction to Radical Innovation]()
Advanced Introduction to Radical Innovation
Joe Tidd
Focussing on radical and breakthrough innovation, Joe Tidd provides a crucial insight into over 50 years of research and experience, and illustrates how the pioneering work on innovation dynamics can offer a deeper understanding of radic...eBook:Find out more$19.96
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![Advanced Introduction to Pricing Strategy and Analytics]()
Advanced Introduction to Pricing Strategy and Analytics
Vithala R. Rao
This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...eBook:Find out more$26.36
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more$19.96
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![Advanced Introduction to Megaprojects]()
Advanced Introduction to Megaprojects
Nathalie Drouin, Rodney Turner
Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...eBook:Find out more$25.16
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![Advanced Introduction to Social Capital]()
Advanced Introduction to Social Capital
Karen S. Cook
This Advanced Introduction to Social Capital provides an overview of cutting-edge research on social capital. Karen S. Cook highlights the networks, norms and trust involved in social capital that facilitate cooperation, strengthen civil...eBook:Find out more$19.96
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![Advanced Introduction to Negotiation]()
Advanced Introduction to Negotiation
Leigh Thompson, Cynthia S. Wang
Providing a comprehensive overview of the key theories and concepts that have guided the field of negotiation for several decades, Leigh Thompson and Cynthia Wang demonstrate how collaborative multi-disciplinary research has enriched the...eBook:Find out more$19.96
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![Advanced Introduction to Artificial Intelligence in Healthcare]()
Advanced Introduction to Artificial Intelligence in Healthcare
Tom Davenport, John Glaser, Elizabeth Gardner
Providing a comprehensive overview of the current and future uses of Artificial Intelligence in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in ...eBook:Find out more$19.96
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![Advanced Introduction to Private Equity]()
Advanced Introduction to Private Equity
Paul A. Gompers, Steven N. Kaplan
This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of ...eBook:Find out more$25.16
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![Advanced Introduction to Business and Human Rights]()
Advanced Introduction to Business and Human Rights
Peter T. Muchlinski
Focusing on the adoption of the UN Guiding Principles on Business and Human Rights (UNGPs) in 2011, this timely book charts the field of business and human rights, finding that corporate responsibility to respect human rights is graduall...eBook:Find out more$19.96
