Business and Management
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in... -
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![Advanced Introduction to Business Ethics]()
Advanced Introduction to Business Ethics
John Hooker
‘This long overdue book is powerful and right-sized. John Hooker lays out the tools that managers and students will need to unravel today’s ethical quandaries in business, from artificial intelligence to corporate governance. In my opini...eBook:Find out more$19.96
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![Advanced Introduction to Employee Engagement]()
Advanced Introduction to Employee Engagement
Alan M. Saks, Jamie A. Gruman
‘This well-argued book will help researchers and practitioners navigate the complicated landscape of employee engagement. The authors offer a deceptively simple model that synthesizes antecedents, processes and consequences. They integra...eBook:Find out more$19.96
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![Advanced Introduction to the Experience Economy]()
Advanced Introduction to the Experience Economy
Jon Sundbo
‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of exp...eBook:Find out more$19.96
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![Advanced Introduction to Sustainable Competitive Advantage in Sales]()
Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
‘Once again, Larry Chonko delivers tested sales insight with memorable prose. No matter where someone is on their professional sales journey, they’ll find this book inspirational and thoughtful, ever useful, and never dry. More important...eBook:Find out more$19.96
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![Advanced Introduction to Law and Entrepreneurship]()
Advanced Introduction to Law and Entrepreneurship
Shubha Ghosh
This important Advanced Introduction considers the multiple ways in which law and entrepreneurship intertwine. Shubha Ghosh expertly explores key areas defining the field, including lawyering, innovation policy, intellectual property and...eBook:Find out more$19.96
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![Advanced Introduction to Global Production Networks]()
Advanced Introduction to Global Production Networks
Neil M. Coe
‘Coe navigates the complex world of global production networks in a highly informative and lucid way. He weaves diverse approaches to the analysis of global production networks into an articulate synthesis of a rapidly evolving GPN liter...eBook:Find out more$19.96
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![Advanced Introduction to National Accounting]()
Advanced Introduction to National Accounting
John M. Hartwick
‘Who said national accounting was boring? In this comprehensive review of the underpinnings of national accounting, which reads like a conversation but never skips analytical rigour, John Hartwick provides the reader with a unique and in...eBook:Find out more$19.96
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![Advanced Introduction to Sustainable Tourism]()
Advanced Introduction to Sustainable Tourism
David Weaver
'Advanced Introduction to Sustainable Tourism provides a global perspective on the major developments and parameters of sustainable tourism across a 40-year period. By challenging common misconceptions, the book will undoubtably stimulat...eBook:Find out more$19.96
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![Advanced Introduction to Social Innovation]()
Advanced Introduction to Social Innovation
Frank Moulaert, Diana MacCallum
‘Advanced Introduction to Social Innovation is a timely contribution to academic debates around social innovation (SI). Written in an accessible style, yet empirically rich and scientifically rigorous, this book offers a comprehensive in...eBook:Find out more$19.96
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![Advanced Introduction to Consumer Behavior Analysis]()
Advanced Introduction to Consumer Behavior Analysis
Gordon Foxall
‘Consumer behavior is shaped by its context and consequences. This book is a critical and valuable introduction to recent developments in consumer behavior analysis, written by a leading scholar. Professor Foxall has extended the domain...eBook:Find out more$25.56
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![Advanced Introduction to Entrepreneurial Finance]()
Advanced Introduction to Entrepreneurial Finance
Hans Landström
‘I think readers can learn a great deal from this book. Indeed, I hope it will inspire more researchers to engage in entrepreneurial finance as a fascinating research topic.’ – Douglas Cumming, International Small Business JournaleBook:Find out more$33.56
