International Business
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re... -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...eBook:Find out more$19.96
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![Advanced Introduction to Global Production Networks]()
Advanced Introduction to Global Production Networks
Neil M. Coe
‘Coe navigates the complex world of global production networks in a highly informative and lucid way. He weaves diverse approaches to the analysis of global production networks into an articulate synthesis of a rapidly evolving GPN liter...eBook:Find out more$20.76
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![Advanced Introduction to Globalisation]()
Advanced Introduction to Globalisation
Jonathan Michie
‘This book is a tour de force on the dynamics of globalisation. It provides an overview of the main trends and shows how seemingly geographically remote issues are connected. Far from commonplace, it manages to provide original and provo...eBook:Find out more$24.36
