Business and Management
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![Ethical Leadership]()
Ethical Leadership
Edited by Robert M. McManus, Stanley J. Ward, Alexandra K. Perry
‘Some years ago, I taught ethics in a Masters program for future school administrators. If McManus’ text Ethical Leadership: A Primer had been available, I would have used it in a heartbeat! Topics herein include those around which I fas...eBook:Find out more$52.76
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![International Entrepreneurship]()
International Entrepreneurship
Antonella Zucchella, Birgit Hagen, Manuel G. Serapio
‘Zucchella, Hagen and Serapio’s new book packs a mighty punch. Extensively researched and current, it authoritatively illuminates extant perspectives on the theory and practice of International Entrepreneurship (IE), enriching the discus...eBook:Find out more$44.76
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![Digital Marketing]()
Digital Marketing
Charles F. Hofacker
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...eBook:Find out more$40.76
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![Service Operations Management, Second Edition]()
Service Operations Management, Second Edition
David W. Parker
Service Operations Management, Second Edition provides a global perspective on service operations, with expanded coverage of service operations for not-for-profit agencies, charities, NGOs and utilities, alongside commercial companies. W...eBook:Find out more$74.36
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![Essentials of Entrepreneurship Second Edition]()
Essentials of Entrepreneurship Second Edition
Robert A. Baron, Keith M. Hmieleski
Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text e...eBook:Find out more$62.36
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![Foreign Operation Methods]()
Foreign Operation Methods
Lawrence S. Welch, Gabriel R.G. Benito, Bent Petersen
‘Welch, Benito and Petersen add depth and conceptual richness to the study of foreign operation modes.' – Klaus E. Meyer, Journal of International Business StudieseBook:Find out more$52.76
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![Globalisation and Democracy]()
Globalisation and Democracy
Edited by Jonathan Michie
‘This collection provides both scholarly and lay readers an opportunity to analyze how globalization has impacted the world we live in today.’ – Development Journal -
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![Advanced Introduction to Consumer Behavior Analysis]()
Advanced Introduction to Consumer Behavior Analysis
Gordon Foxall
‘Consumer behavior is shaped by its context and consequences. This book is a critical and valuable introduction to recent developments in consumer behavior analysis, written by a leading scholar. Professor Foxall has extended the domain...eBook:Find out more$25.56
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![China and the Global Economy]()
China and the Global Economy
Edited by Shahid Yusuf
China’s global economic footprint is large and growing. In recent years, China has contributed a third or more to the growth of the global economy, following its meteoric rise starting in the 1980s and gathering momentum in the 1990s. Ch... -
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![The Disappearing Product]()
The Disappearing Product
Chris Bilton
‘This book is a must-read for marketing practitioners in the media business. I would also highly recommend this book to students or researchers who want to understand the nature or business structure of creative industries. The creative ...eBook:Find out more$44.76
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![Unraveling the Mysteries of Case Study Research]()
Unraveling the Mysteries of Case Study Research
Marilyn L. Taylor, Mikael Søndergaard
An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, d...eBook:Find out more$35.16
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![Advanced Introduction to Entrepreneurial Finance]()
Advanced Introduction to Entrepreneurial Finance
Hans Landström
‘I think readers can learn a great deal from this book. Indeed, I hope it will inspire more researchers to engage in entrepreneurial finance as a fascinating research topic.’ – Douglas Cumming, International Small Business JournaleBook:Find out more$33.56
