Branding
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![Rethinking Advertising as Paratextual Communication]()
Rethinking Advertising as Paratextual Communication
Chris Hackley, Rungpaka A. Hackley
‘Innovative, exemplary, outstanding, Hackley and Hackley are the Rolls and Royce, the Moët and Chandon, the Dolce and Gabbana of paratextual communication. Their book’s an investment you can’t afford to ignore’ – Stephen Brown, Ulster Un... -
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![Research Handbook on Brand Co-Creation]()
Research Handbook on Brand Co-Creation
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
‘Brand co-creation is an idea that has arrived and a compilation of insights and ideas from leading academics is a welcome and stimulating perspective.’ – David Aaker, author of Owning Game-Changing Categories -
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in... -
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![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...eBook:Find out more$36.00
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![Marketing Countries, Places, and Place-associated Brands]()
Marketing Countries, Places, and Place-associated Brands
Edited by Nicolas Papadopoulos, Mark Cleveland
‘In a field not noted for its sense of direction or purpose, Papadopoulos and Cleveland have achieved that rare goal: a properly curated collection. They have done this with intelligence and panache, so this book should move the field fo...eBook:Find out more$40.00
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![The Nordic Wave in Place Branding]()
The Nordic Wave in Place Branding
Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
‘Surfing the Nordic wave allows readers to engage with a much-needed tide of fresh perspectives on place branding, moving through geographical scales and disciplines. Relying on engaged scholarship, the book will be of interest to a wide...eBook:Find out more$40.00
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![Political Brands]()
Political Brands
Ciara Torres-Spelliscy
‘Professor Torres-Spelliscy has written a haunting, informative, and provocative narrative tying together many of these threats. You may not sleep quite as well after you read this important book, but you will be substantially smarter fo...eBook:Find out more$40.00
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![Handbook on Place Branding and Marketing]()
Handbook on Place Branding and Marketing
Edited by Adriana Campelo
‘Adriana Campelo’s Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns t...eBook:Find out more$46.36
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![Creating Cities/Building Cities]()
Creating Cities/Building Cities
Peter K. Kresl, Daniele Ietri
‘In the 21st century, cities will increasingly become the dominant centres of economic and social activity and interaction. Understanding how they evolve and develop will be of crucial importance to ensuring their long-term success and s...eBook:Find out more$40.00
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![Visual Branding]()
Visual Branding
Edward F. McQuarrie, Barbara J. Phillips
‘This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What “social” psychologists see as information to be processed . . . sigh . . . McQuarrie an...eBook:Find out more$40.00
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![Branding Chinese Mega-Cities]()
Branding Chinese Mega-Cities
Edited by Per Olof Berg, Emma Björner
‘This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the ...eBook:Find out more$40.00
