Branding

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  1. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...
    Paperback (2019)

    List price $57.95

    Member price $46.36

    Hardback (2017)

    List price $185.00

    Member price $166.50

  2. Add to Wish List Creating Cities/Building Cities

    Creating Cities/Building Cities

    Peter K. Kresl, Daniele Ietri
    For the past 150 years, architecture has been a significant tool in the hands of city planners and leaders. In Creating Cities/Building Cities, Peter Karl Kresl and Daniele Ietri illustrate how these planners and leaders have utilized ar...
    Hardback (2017)

    List price $126.00

    Member price $113.40

  3. Add to Wish List Visual Branding

    Visual Branding

    Edward F. McQuarrie, Barbara J. Phillips
    Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhe...
    Hardback (2016)

    List price $142.00

    Member price $127.80

  4. Add to Wish List Branding Chinese Mega-Cities

    Branding Chinese Mega-Cities

    Edited by Per Olof Berg, Emma Björner
    This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion cent...
    Hardback (2014)

    List price $155.00

    Member price $139.50

  5. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price $81.00

    Member price $64.80

    Hardback (2012)

    List price $261.00

    Member price $234.90

  6. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...
    Paperback (April 2013)

    List price $50.95

    Member price $40.76

    Out of Stock
    Hardback (October 2011)

    List price $130.00

    Member price $117.00

    Out of Stock
  7. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...
    Paperback (2013)

    List price $72.00

    Member price $57.60

    Hardback (October 2011)

    List price $175.00

    Member price $157.50

    Out of Stock
  8. Add to Wish List Towards Effective Place Brand Management

    Towards Effective Place Brand Management

    Edited by Gregory Ashworth, Mihalis Kavaratzis
    Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail ha...
    Hardback (2010)

    List price $150.00

    Member price $135.00

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