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Branding

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  1. Add to Wish List Branding Chinese Mega-Cities

    Branding Chinese Mega-Cities

    Edited by Per Olof Berg, Emma Björner
    ‘This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the ...
    Hardback (2014)

    List price $152.00

    Member price $136.80

  2. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price $81.00

    Member price $64.80

    Hardback (2012)

    List price $253.00

    Member price $227.70

  3. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    ‘An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.’ – John A. Quelch, Harvard Business School, US
    Paperback (2013)

    List price $72.00

    Member price $57.60

    Hardback (2011)

    List price $168.00

    Member price $151.20

  4. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    ‘Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings ...
    Paperback (2013)

    List price $50.95

    Member price $40.76

    Hardback (2011)

    List price $129.00

    Member price $116.10

  5. Add to Wish List Towards Effective Place Brand Management

    Towards Effective Place Brand Management

    Edited by Gregory Ashworth, Mihalis Kavaratzis
    ‘The study and practise of place branding has reached a point where so much has been undertaken from a range of disciplines, each with its own terminology, methodology, and theoretical foundations, that the resulting mass requires distil...
    Hardback (2010)

    List price $145.00

    Member price $130.50

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