International Business
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![Handbook on Trade Policy and Climate Change]()
Handbook on Trade Policy and Climate Change
Edited by Michael Jakob
This insightful Handbook provides a comprehensive overview of the most recent developments in the academic debate on the numerous and complex linkages between international trade and climate change. -
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway -
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![Research Handbook on Knowledge Transfer and International Business]()
Research Handbook on Knowledge Transfer and International Business
Edited by Zaheer Khan, Smitha R. Nair, Yong K. Lew
‘Cross border knowledge transfer is becoming vital for firms to develop competitive advantage. This Research Handbook on Knowledge Transfer and International Business provides a comprehensive account of cross-border knowledge transfer mo... -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in... -
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![How to Lead Academic Departments Successfully]()
How to Lead Academic Departments Successfully
Edited by Adam Lindgreen, Alan Irwin, Flemming Poulfelt, Thyra U. Thomsen
‘Few colleagues plan (and prepare) to be an academic leader at the start of their career. But, almost inevitably, many of us will be asked to take up a major leadership role at some point, and often unexpectedly. Managing professionals w... -
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![Demography and the Global Business Environment]()
Demography and the Global Business Environment
Alfred A. Marcus, Mazhar Islam
‘Marcus and Islam provide business leaders with some of the most important forecasts and market analysis one can find. Few tools are more important in analyzing the future of global markets than mapping demographic changes and their cons... -
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![Entrepreneurial Internationalization in an Increasingly Digitized and Networked World Economy]()
Entrepreneurial Internationalization in an Increasingly Digitized and Networked World Economy
Edited by Hamid Etemad, Natasha Evers, Sören Kock
Providing cutting-edge material from a range of perspectives on entrepreneurial internationalization, this insightful book develops contemporary concepts and business models to engage with a rapidly changing and diversifying world econom... -
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![The Contest for Value in Global Value Chains]()
The Contest for Value in Global Value Chains
Lilac Nachum, Yoshiteru Uramoto
‘This captivating book addresses one of the great challenges of our era: how to achieve sustainable value creation and distribution in global value chains. The lucid analysis, inspired by Bangladesh’s Rana Plaza factory collapse, sheds l...
