International Business
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re... -
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![Principles of International Logistics]()
Principles of International Logistics
Jose L. Tongzon
‘With this book, José Tongzon brings together all the key principles and elements relevant to the international logistics arena. Based on his significant international experience and a profound understanding of the educational process, t... -
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![International Business Strategy and Cross-Cultural Management]()
International Business Strategy and Cross-Cultural Management
Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...eBook:Find out more$44.00
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...eBook:Find out more$19.96
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, NorwayeBook:Find out more$36.00
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![Essentials of International Human Resource Management]()
Essentials of International Human Resource Management
Mila Lazarova, David C. Thomas, Elaine Farndale
This fully revised and updated textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in organizations in a glo...eBook:Find out more$36.00
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![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more$44.00
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![Advanced Introduction to Global Production Networks]()
Advanced Introduction to Global Production Networks
Neil M. Coe
‘Coe navigates the complex world of global production networks in a highly informative and lucid way. He weaves diverse approaches to the analysis of global production networks into an articulate synthesis of a rapidly evolving GPN liter...eBook:Find out more$20.76
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![International Business Negotiations]()
International Business Negotiations
Pervez N. Ghauri, Ursula F. Ott, Hussain G. Rammal
This insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the factors that infl...eBook:Find out more$54.36
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![International Business Strategy in Complex Markets]()
International Business Strategy in Complex Markets
Hans Jansson
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...eBook:Find out more$55.16
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![International Management]()
International Management
Peter Stanwick, Sarah Stanwick
International Management: A Stakeholder Approach applies a practical, engaging and real time approach to the evolving topics related to International Management. In thirteen chapters, the authors discuss the complexities managers must ad...eBook:Find out more$55.16
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![Transnational Corporations and International Production]()
Transnational Corporations and International Production
Grazia Ietto-Gillies
‘This book deals with the important issue of integrating the study of the transnational corporation into economics. Ietto-Gillies places the different theories on the TNC into their wider theoretical and historical contexts and offers th...eBook:Find out more$46.36
