Marketing

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  1. Add to Wish List Strategic Marketing and the Future of Consumer Behaviour

    Strategic Marketing and the Future of Consumer Behaviour

    Theo B.C. Poiesz, W. F. van Raaij
    The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded wi...
    Hardback (February 2008)

    List price $134.00

    Member price $120.60

    Out of Stock
  2. Add to Wish List Trust in Market Relationships

    Trust in Market Relationships

    Sandro Castaldo
    Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm’s economic results in highly comp...
    Hardback (January 2008)

    List price $153.00

    Member price $137.70

    Out of Stock
  3. Add to Wish List Marketing Knowledge Management

    Marketing Knowledge Management

    Gabriele Troilo
    Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market ori...
    Hardback (January 2007)

    List price $130.00

    Member price $117.00

    Out of Stock
  4. Add to Wish List The Economics of Retailing and Distribution

    The Economics of Retailing and Distribution

    Roger R. Betancourt
    This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distr...
    Paperback (2006)

    List price $62.00

    Member price $49.60

    Hardback (2005)

    List price $140.00

    Member price $126.00

  5. Add to Wish List Grocery E-Commerce

    Grocery E-Commerce

    Edited by Niels Kornum, Mogens Bjerre
    This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Te...
    Hardback (October 2005)

    List price $165.00

    Member price $148.50

    Out of Stock
  6. Add to Wish List Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
    Paperback (1995)

    List price $55.00

    Member price $44.00

    Hardback (March 1995)

    List price $190.00

    Member price $171.00

    Out of Stock
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