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Marketing

  1. Add to Wish List Handbook of Research on Retailing

    Handbook of Research on Retailing

    Edited by Katrijn Gielens, Els Gijsbrechts
    ‘Evidence and research based, [this book will] generate managerially relevant insights that are valuable for both manufacturers and retailers.’ – Nirmalya Kumar, Singapore Management University and INSEAD Emerging Markets Institute, Sing...
    Hardback (2018)

    List price $225.00

    Member price $202.50

  2. Add to Wish List Digital Marketing

    Digital Marketing

    Charles F. Hofacker
    Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...
    Paperback (2018)

    List price $50.95

    Member price $40.76

    Hardback (2018)

    List price $145.00

    Member price $130.50

  3. Add to Wish List Seven Deadly Sins in Consumption

    Seven Deadly Sins in Consumption

    Edited by Henna Syrjälä, Hanna Leipämaa-Leskinen
    ‘This anthology is a theoretically innovative study of the seven deadly sins in contemporary consumer culture. It is a much wanted in-depth understanding of the sins’ emergence, meanings and consequences in consumer culture that allow us...
    Hardback (2018)

    List price $115.00

    Member price $103.50

  4. Add to Wish List Consumer Logistics

    Consumer Logistics

    Peter J. Rimmer, Booi Hon Kam
    ‘Consumer Logistics: Surfing the Digital Wave provides thought provoking insights into the challenges and opportunities presented by omnichannel approaches and Industry 4.0 which are currently revolutionising supply chains. The book util...
    Hardback (2018)

    List price $110.00

    Member price $99.00

  5. Add to Wish List Advanced Introduction to Consumer Behavior Analysis

    Advanced Introduction to Consumer Behavior Analysis

    Gordon Foxall
    ‘Consumer behavior is shaped by its context and consequences. This book is a critical and valuable introduction to recent developments in consumer behavior analysis, written by a leading scholar. Professor Foxall has extended the domain...
    Paperback (2017)

    List price $31.95

    Member price $25.56

    Hardback (2017)

    List price $120.00

    Member price $108.00

  6. Add to Wish List The Disappearing Product

    The Disappearing Product

    Chris Bilton
    ‘This book is a must-read for marketing practitioners in the media business. I would also highly recommend this book to students or researchers who want to understand the nature or business structure of creative industries. The creative ...
    Paperback (2017)

    List price $55.95

    Member price $44.76

    Hardback (2017)

    List price $130.00

    Member price $117.00

  7. Add to Wish List The Market Oriented University

    The Market Oriented University

    John A. Davis, Mark A. Farrell
    ‘The Market Oriented University provides a truly insightful look into the agents of change across the university systems. By offering a refreshing interpretation from a market-oriented view, John Davis and Mark Farrell make a compelling ...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $131.00

    Member price $117.90

  8. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
    ‘For many, the process of publishing in the best management journals is an enigma wrapped in a mystery. Even when they are successful, they are never sure why. And too often rejections hurt, but don’t provide insight about how to increas...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $152.00

    Member price $136.80

  9. Add to Wish List Visual Branding

    Visual Branding

    Edward F. McQuarrie, Barbara J. Phillips
    ‘This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What “social” psychologists see as information to be processed . . . sigh . . . McQuarrie an...
    Hardback (2016)

    List price $135.00

    Member price $121.50

  10. Add to Wish List Research Handbook on Corporate Social Responsibility in Context

    Research Handbook on Corporate Social Responsibility in Context

    Edited by Anders Örtenblad
    ‘It is inspiring to see an innovative volume that focuses on the concept and variety of corporate social responsibility (CSR) frameworks, as conceptualized and manifested in a range of contexts – religious affiliation, level of economic ...
    Hardback (2016)

    List price $225.00

    Member price $202.50

  11. Add to Wish List Marketing Rural Tourism

    Marketing Rural Tourism

    Gunjan Saxena
    ‘This unique, challenging and thoroughly refreshing book offers a welcome new perspective on the marketing of rural tourism. Drawing on research in sometimes novel contexts around the world, it explores the stories and experiences of tho...
    Hardback (2016)

    List price $115.00

    Member price $103.50

  12. Add to Wish List Handbook of Service Business

    Handbook of Service Business

    Edited by John R. Bryson, Peter W. Daniels
    ‘This book presents the newest research on service business from an economic, production and geographical perspective. It contains profound analyses and new approaches. New business trends, internationalization and economic development o...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $229.00

    Member price $206.10

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