Marketing
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![The Market Oriented University]()
The Market Oriented University
John A. Davis, Mark A. Farrell
The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the ‘student consumer.’ The student consumer is prepared to shop aroun...eBook:Find out more$39.16
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
This much-anticipated book is a comprehensive guide to a successful publishing strategy. Written by top journal editors, it introduces the publishing process, resolves practical issues, encourages the right methods and offers tips for na...eBook:Find out more$39.16
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![Social Marketing and Behaviour Change]()
Social Marketing and Behaviour Change
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of...eBook:Find out more$63.16
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![Concerned Markets]()
Concerned Markets
Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such ‘hot’ situations are becoming increasingly common and make for rich s...eBook:Find out more$43.96
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![Marketing for Entrepreneurs and SMEs]()
Marketing for Entrepreneurs and SMEs
Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new oppor...eBook:Find out more$39.16
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![Branded Lives]()
Branded Lives
Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...eBook:Find out more$44.76
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![Brands and Branding Geographies]()
Brands and Branding Geographies
Edited by Andy Pike
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...eBook:Find out more$63.16
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![Collaborating with Customers to Innovate]()
Collaborating with Customers to Innovate
Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involv...eBook:Find out more$41.56
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![Business Relating Business]()
Business Relating Business
Ian Wilkinson
Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, econo...eBook:Find out more$49.56
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![The Economics of Retailing and Distribution]()
The Economics of Retailing and Distribution
Roger R. Betancourt
This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distr...eBook:Find out more$55.16
