Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
Edited by Stanley C. Hollander, Kathleen M. Rassuli
The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and m...
