Marketing

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  1. Add to Wish List Franchise Contracting and Organization

    Franchise Contracting and Organization

    Edited by Francine Lafontaine
    Much has been written about franchising in economics over the last two decades: researchers have gained important insights, especially into how and why it works and into the reasons behind the various forms of vertical restraints usually...
    Hardback (2005)

    List price $395.00

    Member price $355.50

  2. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Björn Bjerke, Claes M. Hultman
    This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines.
    Paperback (2004)

    List price $63.95

    Member price $51.16

    Hardback (2002)

    List price $162.00

    Member price $145.80

  3. Add to Wish List Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
    Paperback (1995)

    List price $57.95

    Member price $46.36

    Hardback (March 1995)

    List price $200.00

    Member price $180.00

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  4. Add to Wish List MARKETING

    MARKETING

    Edited by Stanley C. Hollander, Kathleen M. Rassuli
    The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and m...
    Hardback (1993)

    List price $824.00

    Member price $741.60

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