Tourism
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![Advanced Imagineering]()
Advanced Imagineering
Edited by Diane Nijs
Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributi...eBook:Find out more$37.56
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![Handbook on Place Branding and Marketing]()
Handbook on Place Branding and Marketing
Edited by Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...eBook:Find out more$50.36
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![Handbook of Teaching and Learning in Tourism]()
Handbook of Teaching and Learning in Tourism
Edited by Pierre Benckendorff, Anita Zehrer
This comprehensive Handbook provides an international perspective on contemporary issues and future directions in teaching and learning in tourism. Key topics include assurance of learning, development of skills, learning in the field, w...eBook:Find out more$67.96
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![Marketing Rural Tourism]()
Marketing Rural Tourism
Gunjan Saxena
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural id...eBook:Find out more$40.00
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![International Handbook on Ecotourism]()
International Handbook on Ecotourism
Edited by Roy Ballantyne, Jan Packer
This Handbook brings together contributions from over forty international experts in the field of ecotourism. It provides a critical review and discussion of current issues and concepts – it challenges readers to consider the boundaries ...eBook:Find out more$67.96
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![Handbook on the Economics of Cultural Heritage]()
Handbook on the Economics of Cultural Heritage
Edited by Ilde Rizzo, Anna Mignosa
Cultural heritage is a complex and elusive concept, constantly evolving through time, and combining cultural, aesthetic, symbolic, spiritual, historical and economic values. The Handbook on the Economics of Cultural Heritage outlines the...eBook:Find out more$67.96
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![Handbook of Research Methods in Tourism]()
Handbook of Research Methods in Tourism
Edited by Larry Dwyer, Alison Gill, Neelu Seetaram
This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the adv...eBook:Find out more$63.16
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![Handbook of Research on Innovation in Tourism Industries]()
Handbook of Research on Innovation in Tourism Industries
Edited by Gry Agnete Alsos, Dorthe Eide, Einar Lier Madsen
The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innov...eBook:Find out more$65.00
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![Handbook on the Experience Economy]()
Handbook on the Experience Economy
Edited by Jon Sundbo, Flemming Sørensen
This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understan...eBook:Find out more$65.00
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![Recent Developments in the Economics of Tourism]()
Recent Developments in the Economics of Tourism
Edited by Larry Dwyer, Neelu Seetaram
This two-volume work comprises a selection of seminal articles published over the past decade that have significantly advanced the study of tourism economics. The papers have been selected for their theoretical contributions as well as t... -
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![Handbook on the Economics of Leisure]()
Handbook on the Economics of Leisure
Edited by Samuel Cameron
Surprisingly, the field of leisure economics is not, thus far, a particularly integrated or coherent one. In this Handbook a wide ranging body of international scholars get to grips with the core issues, taking in the traditional income/...eBook:Find out more$67.96
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![Brands and Branding Geographies]()
Brands and Branding Geographies
Edited by Andy Pike
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...eBook:Find out more$63.16
