Research Methods

Handbook of Marketing Analytics

Edited by Natalie Mizik, Dominique M. Hanssens

Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...

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Hardback (2018)

List price ~~$327.00~~

Member price $294.30

eBook:

$63.96

Handbook of Research Methods in Corporate Social Responsibility

Edited by David Crowther, Linne M. Lauesen

Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to a...

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List price ~~$320.00~~

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eBook:

$59.96

Handbook of Methods in Leadership Research

Edited by Birgit Schyns, Rosalie J. Hall, Pedro Neves

This volume provides an overview of a variety of quantitative and qualitative methods for leadership research, authored by scholars in the areas of leadership and research methodology. Integrating insights from other research areas, it p...

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List price ~~$265.00~~

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eBook:

$59.96

New Methods of Market Research and Analysis

G. Scott Erickson

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new tec...

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List price ~~$137.00~~

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$43.96

Handbook of Research Methods and Applications in Political Science

Edited by Hans Keman, Jaap J. Woldendorp

This Handbook offers a comprehensive overview of state-of-the-art research methods and applications currently in use in political science. It combines theory and methodology (qualitative and quantitative), and offers insights into the ma...

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Hardback (2016)

List price ~~$298.00~~

Member price $268.20

eBook:

$59.96

How Economics Should Be Done

David C. Colander, Huei-chun Su

David Colander has been writing about economic methodology for over 30 years, but he goes out of his way to emphasize that he does not see himself as a methodologist. His pragmatic methodology is applicable to what economists are doing a...

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Hardback (2018)

List price ~~$156.00~~

Member price $140.40

eBook:

$43.96

Field Guide to Leadership Development

Edited by Steve Kempster, Arthur F. Turner, Gareth Edwards

This Field Guide offers a rich variety of academic approaches to facilitate leadership development in adults. It is an invaluable resource, giving insightful worked examples linked to theory and reflective commentary. The extensive exper...

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List price ~~$159.00~~

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$46.36

Research Handbook of Marketing in Emerging Economies

Edited by Marin A. Marinov

Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issue...

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List price ~~$225.00~~

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eBook:

$54.36

Research Methods in Human Rights

Edited by Bård A. Andreassen, Hans-Otto Sano, Siobhán McInerney-Lankford

Methodological discussion has largely been neglected in human rights research, with legal scholars in particular tending to address research methods and methodological reflection implicitly rather than explicitly. This book advances thin...

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eBook:

$63.16

Publish or Perish

Imad A. Moosa

Imad Moosa’s thought-provoking book explores the contemporary doctrine that plagues the academic sphere: the principle of publish or perish. This book identifies the pressures placed upon academics to either publish their work regularly,...

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eBook:

$29.56

How to Keep Your Research Project on Track

Edited by Keith Townsend, Mark N.K. Saunders

Research can be a lonely path and there are myriad challenges and problems to face with any research project. In this research methods book, novice and experienced researchers tell stories of when things went wrong in their research proj...

List price ~~$48.95~~

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Hardback (2018)

List price ~~$142.00~~

Member price $127.80

eBook:

$39.16