European Fashion Law


European Fashion Law

A Practical Guide from Start-up to Global Success

9781788113021 Edward Elgar Publishing
Rosie Burbidge, Partner, Gunnercooke LLP, London, UK
Publication Date: 2019 ISBN: 978 1 78811 302 1 Extent: 448 pp
European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion.

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European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion.

Readers will benefit from:

• The logical and easy-to-follow structure which highlights relevant legal considerations at each stage in the development of a fashion business

• First-hand, practical guidance on commercial issues associated with the fashion industry, including: how to avoid costly legal disputes, launching a website and working with third parties

• Advice on how to protect a company’s intellectual property at each stage of business development: from registering designs to combating counterfeits

• A concise overview of relevant EU legislation and case law as it applies in practice.

This inherently practical book will be a helpful go-to guide for those running a fashion business and for their in-house legal teams. For lawyers in practice the book will be useful point of reference when advising fashion and retail clients. For students of fashion, design, retail, or intellectual property, this book will provide a practical grounding to accompany academic studies.
Critical Acclaim
‘This practical guide is essential reading for those working in the fashion business, including practitioners and lawyers with fashion clients, or in-house. It will no doubt be a welcome resource to any student of law interested in moving into the fashion industry as well as fashion students. The structure and presentation of the book also makes it a valuable and easily accessible for fashion start-ups, early fashion businesses and students in fashion, design, or retail.’
– Hayleigh Bosher, IPKat

‘Burbidge’s book, however, is singularly important, in that legal texts about the European fashion industry are all too rare. Independent practitioners and in-house lawyers, as well as their clients, will doubtless regard this book as essential and well-nigh compulsory reading.’
– Phillip Taylor MBE and Elizabeth Taylor, The Barrister Magazine

‘This is the best industry-focussed legal textbook I’ve seen. Rosie covers a lot of ground and navigates complex areas of law in plain English. The book is accessible, well-structured and highly relevant.’
– James Sweeting, Senior IP Counsel, Superdry PLC

‘A refreshingly insightful overview of the legal challenges and opportunities facing fashion businesses operating today in Europe. It condenses vast realms of information into digestible and practical summaries, all written in a modern and commercial voice that enthuses passion for this fabulous industry.’
– Head of Legal, Online Fashion Business, UK

‘Rosie Burbidge provides an excellent overview of different aspects of fashion law in a European context.. . . As Oscar Wilde said, “You can never be overdressed or overeducated”; so I recommend readers, and in particular those who are planning to work in or for the fashion industry, to go out and buy the book to get acquainted with and/or further educated on all aspects of fashion law.’
– Carina Gommers, Journal of Intellectual Property Law & Practice

‘This is a wonderfully comprehensive look at fashion law, covering IP and other legal rights together with business and other practical concerns (such as—“how do I begin”?). The author’s treatment of fashion technology is novel and particularly welcome. Altogether, a must-have, must-read for anyone who deals with the fashion industry.’
– Neil Wilkof, Dr Eyal Bressler & Co, Israel

‘Rosie Burbidge’s European Fashion Law is a joy to read. The book manages to achieve the impossible: technical precision, consideration of several key areas, and an informative and humorous tone. Irrespective of their professional background, readers will find this work a fantastic companion for their exploration of the increasingly complex world of fashion law: it''s a must-have!’
– Eleonora Rosati, University of Southampton, UK



PART 1 Setting the scene
1. What is fashion law?

2. What is European law?

PART II Before you tell anyone about your new product or idea
3. Trade marks and your brand

4. Copyright and your creative works

5. Image rights

6. Designs

7. Other important rights

PART III Getting your business started
8. Before you incorporate your company

9. Before you enter into your first contract

10. Before you get anyone new involved

11. Before signing an agency or distribution agreement

12. Before you post anything online

13. Raiding the fashion archive

14. Before you collect any personal data

15. Before you sign a lease

16. Before your first ad campaign

17. Before launching your e-commerce site

PART IV The big issues
18. Franchising

19. Resolving disputes

20. If someone copies you

21. If you are sued

22. Taxation and logistics

23. Selling up

24. Combating counterfeits

25. Managing the supply chain

26. What’s next?


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