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Management and Innovation in the Media Industry

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Management and Innovation in the Media Industry

9781847201096 Edward Elgar Publishing
Edited by Cinzia Dal Zotto, University of Neuchâtel, Switzerland and Hans van Kranenburg, Professor of Corporate Strategy, Nijmegen School of Management, Radboud University Nijmegen, The Netherlands
Publication Date: 2009 ISBN: 978 1 84720 109 6 Extent: 320 pp
This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future.

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This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future.

The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms.

This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.
Contributors
Contributors: A. Andjelic, K. Andrews, A. Brink Lund, C. Dal Zotto, T. Fredberg, F. Habann, J. Hagedoorn, C. Handke, J.S. Huang, L. Küng, M. Leenders, F. Lobigs, A. McKelvie, P.M. Napoli, J. Pennings, G. Siegert, G. Sylvie, A.E. Tasch, R. van der Wurff, H. van Kranenburg, J. Wiklund, S.S. Wildman
Contents
Contents:

Introduction

PART I: INNOVATION PERSPECTIVES
1. Innovation and Creativity in the Media Industry: What? Where? How?
Lucy Küng

2. Understanding Innovation in New and Young Media Firms
Alexander McKelvie and Johan Wiklund

3. Applying Intellectual Property Rights Theory to the Analysis of Innovation Competition in Mass Media Content Markets – A General Framework and a Theoretical Application to Media Formats
Frank Lobigs and Gabriele Siegert

PART II: INNOVATION RESEARCH
4. Towards a Methodological Foundation of Media Innovation Research
Frank Habann

5. Promises and Challenges of Innovation Surveys: The German Record Industry
Christian Handke

PART III: STRATEGY AND INNOVATION PERFORMANCE
6. Transformations in the Media Industry: Customization and Branding as Strategic Choices for Media Firms
Ana Andjelic

7. Strategies to Exploit the Advantages of New Targeting Technologies: Realizing the Advertising Revenue Potential of Media Audiences
Steven S. Wildman

8. Media Organizational Culture and Innovative Performance
Richard van der Wurff and Mark Leenders

9. Innovation through External Sourcing Activities: An Overview of Major Trends and Patterns of the Telecommunications Service Provider Industry
Hans van Kranenburg, Jaqueline Pennings, Cinzia Dal Zotto and John Hagedoorn

PART IV: INNOVATION MANAGEMENT
10. Diffusion of Innovation in News Organizations: Action Research of Middle Managers in Danish Mass Media
Anker Brink Lund

11. Decision Making by Newspaper Editors: Understanding Values and Change
George Sylvie and J. Sonia Huang

12. Social Piloting as Testing Methodology for Media Innovations
Andreas E. Tasch and Tobias Fredberg

13. Managing Innovation in Audience Measurement: The US Case Studies of BookScan and the Local People Meter
Philip M. Napoli and Kurt Andrews

Index
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eISBN: 978 1 78195 927 5
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