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Trade Shows in the 21st Century

The Role of Events in Structuring Careers and Professions

9781800886032 Edward Elgar Publishing
Edited by Anne-Sophie Béliard, Associate Professor in Sociology, Department of Sociology and Sidonie Naulin, Associate Professor in Sociology, Sciences Po Grenoble, Grenoble Alpes University (UGA), France
Publication Date: September 2022 ISBN: 978 1 80088 603 2 Extent: c 248 pp
Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.

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Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.

Showcasing original research on the role of events in the structuration of careers and professions, this book focuses on professional events as a lens to analyse the transformations of professional worlds. It highlights the explanatory effect of career stage on event participation and use and the way events craft sociability to strengthen professions and careers. Different economic sectors are explored including new business lines, such as transmedia, Fab Labs and TV show and globalizing sectors, such as, business representation, fine dining and international trade exhibitions. Mature economic sectors such as craft fairs, film festivals and the events sector itself are also analysed.

Providing an empirical and multidisciplinary approach to professional events and a diversity of case studies, this book will be an ideal read for sociologists interested in business, human resources and organization.
Critical Acclaim
‘Over hundreds of years fairs have signified festivities and a break with the ordinary, and they have long been a site for social interaction between professionals and lay-people. In this timely and excellent volume, the focus is on trade shows. We learn from the many sparkling chapters, capturing the varieties of themes and forms trade shows can take, just how important they are for professionals, individually and collectively. This highly relevant book addresses the more recent phenomenon of online events and what they bring, while simultaneously showing why physical events seem to be here to stay.’
– Patrik Aspers, University of St. Gallen, Switzerland
Contributors
Contributors include: Anne-Sophie Béliard, Romain Gandia, Flavie Genatio, Anne Jourdain, Romain Lecler, Marieke Louis, Sidonie Naulin, Victor Potier, Tatiana Rubtcova, Charles-Clemens Rüling, Olivier Zerbib 
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