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TRANSNATIONAL CORPORATIONS IN SOUTHEAST ASIA

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TRANSNATIONAL CORPORATIONS IN SOUTHEAST ASIA

An Institutional Approach to Industrial Organization

9781852789831 Edward Elgar Publishing
Hans Jansson, Linnaeus University, Sweden
Publication Date: 1994 ISBN: 978 1 85278 983 1 Extent: 208 pp
Rapidly growing investment in Southeast Asia poses a major strategic and organizational challenge for European transnational corporations. In addition to establishing and maintaining profitable businesses in these strongly local markets, transnationals now have to integrate their Southeast Asian operations into their global strategies and operations.

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Rapidly growing investment in Southeast Asia poses a major strategic and organizational challenge for European transnational corporations. In addition to establishing and maintaining profitable businesses in these strongly local markets, transnationals now have to integrate their Southeast Asian operations into their global strategies and operations.

Transnational Corporations in Southeast Asia presents an institutional economic approach which describes and explains the local and regional organization of seventeen European transnational corporations in Southeast Asian markets in relation to their worldwide organization. Focusing on the period from 1984 to 1991, the book also includes a detailed account of the establishment strategies of these corporations and their major operations in the region. Professor Jansson utilizes a transaction-cost theory to explain behaviour within the European transnational corporations.

Providing researchers, students and business analysts with detailed information on the experience of key transnational corporations in Southeast Asia, this important book also offers an assessment of the effects of marginal activities on multinational corporations in areas far away from their home base.
Critical Acclaim
‘. . . the book is well written.’
– William J. Rieber, International Trade Journal

‘. . . there is much here to delight business historians; I highly recommend the book.’
– Mira Wilkins, Business History

‘The study is both informative and insightful. . .’
– Raphael Kaplinsky, The Economic Journal

‘It fills a gap in the literature on the organization of subsidiaries in Southeast Asia, and it provides important evidence and arguements for the promotion of regional organizational structures in TNCs.
– Julian Birkinshaw, Journal of International Business Studies

‘. . . this book provides some good examples of specific structures and control systems that can be used to confront the challenge of Southeast Asia. . . . well-argued and to the point. . . . It fills a gap in the literature on the organization of subsidiaries in Southeast Asia, and it provides important evidence and arguments for the promotion of regional organizational structures in TNCs.
– Journal of International Business Studies
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