Business and Management
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![Social Marketing and Advertising in the Age of Social Media]()
Social Marketing and Advertising in the Age of Social Media
Edited by Lukas Parker, Linda Brennan
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters c...eBook:Find out more£19.16
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![How Do I Develop an Agent-Based Model?]()
How Do I Develop an Agent-Based Model?
Davide Secchi
This clear and coherent book introduces agent-based modelling (ABM) to those who are not familiar with nor have been previously exposed to computational simulation. Featuring examples, cases and models, the book illustrates how ABM can, ...eBook:Find out more£19.16
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![Course Design and Assessment]()
Course Design and Assessment
Kathy Lund Dean, Nancy S. Niemi, Charles J. Fornaciari
Course Design and Assessment offers design strategies, educator-in-action perspectives, and real-world suggestions for engaged educators, creating inclusive and meaningful learning opportunities and developmental student growth. With a b...eBook:Find out more£21.56
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![A Research Agenda for Corporations]()
A Research Agenda for Corporations
Christopher May
This exciting Research Agenda offers a multi-disciplinary and historically informed programme for the further investigation of the global political economy of the corporate sector. It tackles the question, can and should the corporation ...eBook:Find out more£20.76
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![Intellectual Property Strategies for Start-ups]()
Intellectual Property Strategies for Start-ups
Edited by Stefan Golkowsky
This highly practical book highlights the need for start-ups to protect their IP from the outset, outlining the basics of IP in a start-up context and guiding entrepreneurs in developing a successful IP strategy. Legal practitioners and ...eBook:Find out more£54.36
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![A Research Agenda for Family Business]()
A Research Agenda for Family Business
Edited by Andrea Calabrò
This exciting Research Agenda expertly addresses the question: What will be important within the family business field and for family businesses in practice over the next decade? Top international contributors explore farsighted theori...eBook:Find out more£30.36
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![Collaborative Inquiry for Organization Development and Change]()
Collaborative Inquiry for Organization Development and Change
Abraham B. Shani, David Coghlan
This practical book explores collaborative inquiry as an approach to research and change in organizations where internal members and external researchers work together as partners to address organizational issues and create knowledge abo...eBook:Find out more£19.16
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![How to Do Relevant Research]()
How to Do Relevant Research
Philip H. Mirvis, Susan Albers Mohrman, Christopher G. Worley
Amidst rapid and fundamental shifts in the economic, geo-political, technological, and societal landscape, this cutting-edge book makes the timeless case that research can be informed by problems in the ‘real world’ and make important co...eBook:Find out more£20.76
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![Effectuation]()
Effectuation
Saras D. Sarasvathy
To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In this new and updated edition of the bests...eBook:Find out more£24.76
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![Organizational Ethnography]()
Organizational Ethnography
Edited by Monika Kostera, Nancy Harding
Ethnography is at the heart of what researchers in management and organization studies do. This crucial book offers a robust and original overview of ‘doing’ organizational ethnography, guiding readers through the essential qualitative m...eBook:Find out more£22.36
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![Field Guide to Intercultural Research]()
Field Guide to Intercultural Research
Edited by David S. A. Guttormsen, Jakob Lauring, Malcolm Chapman
This informative Field Guide to Intercultural Research is specifically designed to be used in the field, guiding the reader away from pitfalls and towards best practice. It shares valuable fieldwork challenges and experiences, as well a...eBook:Find out more£28.76
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![A Research Agenda for Knowledge Management and Analytics]()
A Research Agenda for Knowledge Management and Analytics
Edited by Jay Liebowitz
Leveraging the knowledge gained from Knowledge Management and from the growing fields of Analytics and Artificial Intelligence (AI), this Research Agenda highlights the research gaps, issues, applications, challenges and opportunities re...eBook:Find out more£23.96
