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Branding

  1. Add to Wish List Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
    ‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...
    Hardback (2020)

    List price £140.00

    Member price £126.00

    eBook:

    £48.00

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  2. Add to Wish List The Nordic Wave in Place Branding

    The Nordic Wave in Place Branding

    Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
    ‘Surfing the Nordic wave allows readers to engage with a much-needed tide of fresh perspectives on place branding, moving through geographical scales and disciplines. Relying on engaged scholarship, the book will be of interest to a wide...
    Hardback (2019)

    List price £95.00

    Member price £85.50

    eBook:

    £25.00

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  3. Add to Wish List Political Brands

    Political Brands

    Ciara Torres-Spelliscy
    ‘Professor Torres-Spelliscy has written a haunting, informative, and provocative narrative tying together many of these threats. You may not sleep quite as well after you read this important book, but you will be substantially smarter fo...
    Hardback (2019)

    List price £95.00

    Member price £85.50

    eBook:

    £25.00

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  4. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    ‘Adriana Campelo’s Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns t...
    Paperback (2019)

    List price £35.00

    Member price £28.00

    Hardback (2017)

    List price £120.00

    Member price £108.00

    eBook:

    £28.00

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  5. Add to Wish List Creating Cities/Building Cities

    Creating Cities/Building Cities

    Peter K. Kresl, Daniele Ietri
    ‘In the 21st century, cities will increasingly become the dominant centres of economic and social activity and interaction. Understanding how they evolve and develop will be of crucial importance to ensuring their long-term success and s...
    Hardback (2017)

    List price £80.00

    Member price £72.00

    eBook:

    £25.00

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  6. Add to Wish List Visual Branding

    Visual Branding

    Edward F. McQuarrie, Barbara J. Phillips
    ‘This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What “social” psychologists see as information to be processed . . . sigh . . . McQuarrie an...
    Hardback (2016)

    List price £92.00

    Member price £82.80

    eBook:

    £25.00

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  7. Add to Wish List Branding Chinese Mega-Cities

    Branding Chinese Mega-Cities

    Edited by Per Olof Berg, Emma Björner
    ‘This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the ...
    Hardback (2014)

    List price £105.00

    Member price £94.50

    eBook:

    £25.00

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  8. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price £47.00

    Member price £37.60

    Hardback (2012)

    List price £170.00

    Member price £153.00

    eBook:

    £37.60

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  9. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    ‘An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.’ – John A. Quelch, Harvard Business School, US
    Paperback (2013)

    List price £44.00

    Member price £35.20

    Hardback (2011)

    List price £116.00

    Member price £104.40

    eBook:

    £25.00

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  10. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    ‘Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings ...
    Paperback (2013)

    List price £30.00

    Member price £24.00

    Hardback (2011)

    List price £89.00

    Member price £80.10

    eBook:

    £24.00

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  11. Add to Wish List Towards Effective Place Brand Management

    Towards Effective Place Brand Management

    Edited by Gregory Ashworth, Mihalis Kavaratzis
    ‘The study and practise of place branding has reached a point where so much has been undertaken from a range of disciplines, each with its own terminology, methodology, and theoretical foundations, that the resulting mass requires distil...
    Hardback (2010)

    List price £100.00

    Member price £90.00

    eBook:

    £25.00

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