Marketing
-
Add to Wish List
![Handbook of Research on New Product Development]()
Handbook of Research on New Product Development
Edited by Peter N. Golder, Debanjan Mitra
New products are the major driver of revenue growth in today''s dynamic business environment. In this Handbook, the world''s foremost experts on new product development bring together the latest thinking on this vitally important topic. ...eBook:Find out more£37.56
-
Add to Wish List
![Handbook on Customer Centricity]()
Handbook on Customer Centricity
Edited by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentati...eBook:Find out more£48.00
-
Add to Wish List
![Handbook of Marketing Analytics]()
Handbook of Marketing Analytics
Edited by Natalie Mizik, Dominique M. Hanssens
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...eBook:Find out more£41.56
-
Add to Wish List
![Handbook of Research on Franchising]()
Handbook of Research on Franchising
Edited by Frank Hoy, Rozenn Perrigot, Andrew Terry
Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, a...eBook:Find out more£41.56
-
Add to Wish List
![Handbook of Research on Gender and Marketing]()
Handbook of Research on Gender and Marketing
Edited by Susan Dobscha
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy i...eBook:Find out more£48.00
-
Add to Wish List
![Handbook of Research on Distribution Channels]()
Handbook of Research on Distribution Channels
Edited by Charles A. Ingene, James R. Brown, Rajiv P. Dant
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and...eBook:Find out more£48.00
-
Add to Wish List
![Handbook on Place Branding and Marketing]()
Handbook on Place Branding and Marketing
Edited by Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...eBook:Find out more£32.76
-
Add to Wish List
![Research Handbook of Marketing in Emerging Economies]()
Research Handbook of Marketing in Emerging Economies
Edited by Marin A. Marinov
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issue...eBook:Find out more£34.36
-
Add to Wish List
![Research Handbook of Innovation and Creativity for Marketing Management]()
Research Handbook of Innovation and Creativity for Marketing Management
Edited by Eric Shiu
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.eBook:Find out more£34.36
-
Add to Wish List
![Handbook of Research on Retailing]()
Handbook of Research on Retailing
Edited by Katrijn Gielens, Els Gijsbrechts
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their ow...eBook:Find out more£48.00
-
Add to Wish List
![Research Handbook on Corporate Social Responsibility in Context]()
Research Handbook on Corporate Social Responsibility in Context
Edited by Anders Örtenblad
Is corporate social responsibility (CSR) a universal idea? Is the same exact definition of CSR relevant for any organization, regardless of context? Or would such a definition need to be adapted to fit different types of organizations, i...eBook:Find out more£48.00
-
Add to Wish List
![Handbook of Service Business]()
Handbook of Service Business
Edited by John R. Bryson, Peter W. Daniels
Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. T...eBook:Find out more£39.16
