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Creativities

The What, How, Where, Who and Why of the Creative Process

9781788979498 Edward Elgar Publishing
Chris Bilton, Reader in Creative Industries, Centre for Cultural & Media Policy Studies, University of Warwick, UK, Stephen Cummings, Professor of Strategy and Innovation, Victoria University of Wellington, New Zealand and dt ogilvie, Professor of Business Strategy, Saunders School of Business, Rochester Institute of Technology, US
Publication Date: June 2022 ISBN: 978 1 78897 949 8 Extent: c 192 pp
What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix, and adapt their own version of creativity, rather than attempting to imitate or follow ‘best practice’.

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What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix, and adapt their own version of creativity, rather than attempting to imitate or follow ‘best practice’.

International in scope, examples and cases extend beyond the typical Western ‘creative genius’ model, illuminating the great extent and diversity of global creativities. The book is designed around five key questions that address the what, how, where, who, and why of the creative process, employing frameworks, questions and illustrative ‘recipes’ designed to inspire out-of-the-box creative thinking. The authors argue that to develop their own creativities, readers should experiment with different ingredients and find their own bisociative balance.

With its rich array of cases, frameworks, and visual material, Creativities will help educators design and lead classes on creativity, innovation, and creative entrepreneurship. Its accessible content will also appeal to and inspire students and practitioners in business leadership, organisational innovation and critical management studies.
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