Business and Management

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  1. Add to Wish List Advanced Introduction to Scenario Planning

    Advanced Introduction to Scenario Planning

    Paul J.H. Schoemaker
    Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading auth...
    Paperback (2022)

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    Hardback (2022)

    List price $120.00

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  2. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...
    Paperback (2022)

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    Hardback (2022)

    List price $120.00

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  3. Add to Wish List Advanced Introduction to Corporate Finance

    Advanced Introduction to Corporate Finance

    Edited by James A. Brickley, Clifford W. Smith Jr
    This Advanced Introduction presents the modern theories of corporate finance. Its focus on core concepts offers useful managerial insights, bolstered by recent empirical evidence, to provide a richer understanding of critical corporate f...
    Paperback (2022)

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    Hardback (2022)

    List price $120.00

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  4. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

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    Hardback (2022)

    List price $120.00

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  5. Add to Wish List Advanced Introduction to Employee Engagement

    Advanced Introduction to Employee Engagement

    Alan M. Saks, Jamie A. Gruman
    This Advanced Introduction provides a cutting edge review of employee engagement, illustrating the theories and key instruments for research that underpin the field and its antecedents and consequences. It translates the science into pra...
    Paperback (2021)

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    Hardback (2021)

    List price $120.00

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  6. Add to Wish List Advanced Introduction to Business Ethics

    Advanced Introduction to Business Ethics

    John Hooker
    This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a uni...
    Paperback (2021)

    List price $24.95

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    Hardback (2021)

    List price $120.00

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  7. Add to Wish List Advanced Introduction to the Experience Economy

    Advanced Introduction to the Experience Economy

    Jon Sundbo
    Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...
    Paperback (2021)

    List price $25.95

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    Hardback (2021)

    List price $120.00

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  8. Add to Wish List Advanced Introduction to Sustainable Competitive Advantage in Sales

    Advanced Introduction to Sustainable Competitive Advantage in Sales

    Lawrence B. Chonko
    This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin...
    Paperback (2021)

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    Hardback (2021)

    List price $120.00

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  9. Add to Wish List Advanced Introduction to Law and Entrepreneurship

    Advanced Introduction to Law and Entrepreneurship

    Shubha Ghosh
    This important Advanced Introduction considers the multiple ways in which law and entrepreneurship intertwine. Shubha Ghosh expertly explores key areas defining the field, including lawyering, innovation policy, intellectual property and...
    Paperback (2021)

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    Hardback (2021)

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  10. Add to Wish List Advanced Introduction to Global Production Networks

    Advanced Introduction to Global Production Networks

    Neil M. Coe
    Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...
    Paperback (2021)

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    Hardback (2021)

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  11. Add to Wish List Advanced Introduction to National Accounting

    Advanced Introduction to National Accounting

    John M. Hartwick
    This clear and concise Advanced Introduction to National Accounting explores the post-1960 modernization of national accounting. John M. Hartwick offers insights into the arrival of Total Factor Productivity (TFP) and user cost, highligh...
    Paperback (2020)

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    Hardback (2020)

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  12. Add to Wish List Advanced Introduction to Sustainable Tourism

    Advanced Introduction to Sustainable Tourism

    David Weaver
    This critical review of sustainable tourism, from its beginnings in the late 1980s to the present, examines the pressing challenges posed by the effects of global warming and the persistence of deep poverty and social unrest in many regi...
    Paperback (2020)

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    Hardback (2020)

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