Business and Management
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![How to Do Relevant Research]()
How to Do Relevant Research
Philip H. Mirvis, Susan Albers Mohrman, Christopher G. Worley
‘This book is a very powerful statement of how management research can be relevant for management practice and why that is important. I used a preprint with my doctoral students to enable them to think about how their scholarship can be ... -
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![Youth Marketing to Digital Natives]()
Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to di... -
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![Contextual Heterogeneity in Entrepreneurship Research]()
Contextual Heterogeneity in Entrepreneurship Research
Edited by Eddy Laveren, Cyrine Ben-Hafaïedh, Agnieszka Kurczewska, Yi D. Jiang
This insightful book explores the importance and influence of contextual heterogeneity in the field of entrepreneurship research, illuminating the circumstances, conditions or environments that may enable or constrain entrepreneurship. -
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![Peace Entrepreneurs and Social Entrepreneurship]()
Peace Entrepreneurs and Social Entrepreneurship
Edited by Amalya Oliver-Lumerman, Tammar B. Zilber, Haneen S. Magadlah, Tammy Rubel-Lifschitz, Yosepha Tabib-Calif
This timely book comprises detailed personal narratives of entrepreneurs who have worked towards peace in the Israeli-Palestinian conflict. It begins by offering an innovative framework of analysis based on scientific knowledge about soc... -
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![Personal Sustainability Practices]()
Personal Sustainability Practices
Edited by Mark Starik, Patricia Kanashiro
‘This book on personal sustainability is a unique and urgently needed volume for advancing sustainable development. As faculty, we disparage companies and managers, but seldom do we turn our scrutiny inward and focus on our own personal ... -
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![A Modern Guide to the Digitization of Infrastructure]()
A Modern Guide to the Digitization of Infrastructure
Edited by Juan Montero, Matthias Finger
‘Infrastructure is not designed for the digital age. Digitalization enables infrastructure managers to dramatically create more value from infrastructure in novel ways. This book covers aspects ranging from technology to markets to get t... -
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![A Research Agenda for Workplace Stress and Wellbeing]()
A Research Agenda for Workplace Stress and Wellbeing
Edited by E. K. Kelloway, Cary Cooper
‘In this book, some top occupational health researchers take a forward look at where research on workplace mental health and well-being should go in the future. It provides a practical perspective in noting the important issues needing i... -
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![Artificial Intelligence for Sustainable Value Creation]()
Artificial Intelligence for Sustainable Value Creation
Edited by Margherita Pagani, Renaud Champion
‘Artificial Intelligence by itself is just the latest in a long series of techno buzzwords. However, when you pair AI with the essential idea of Value Creation, as does this book, now you have something of critical importance to anyone w... -
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![Marketing Countries, Places, and Place-associated Brands]()
Marketing Countries, Places, and Place-associated Brands
Edited by Nicolas Papadopoulos, Mark Cleveland
‘For too long the fields of place marketing and branding on the one hand, and country of origin and country image on the other, have evolved in parallel, with minimal integration between these two highly related fields. This timely book ... -
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![Big Data in Small Business]()
Big Data in Small Business
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
‘I have often seen how data is given too little attention when companies undertake digitalization efforts. That is a shame, since access to high quality data is like having a superpower, and this superpower is accessible to any business ... -
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![The Lifecycle of Trust in Education]()
The Lifecycle of Trust in Education
Benjamin Kutsyuruba, Keith D. Walker
‘The Lifecycle of Trust in Education offers comprehensive coverage of leadership and trust that spans classic and contemporary approaches. The book takes leaders on a critical journey through the meanings, shape, and applicability of the... -
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![Games, Simulations and Playful Learning in Business Education]()
Games, Simulations and Playful Learning in Business Education
Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
‘Playful learning is becoming one of the most interesting areas of practice in adult education, and this highly useful book shows that it can be applied to any subject area. Covering difficult topics like ethics and law, discipline pract...
