International Business
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![Global Competitive Strategies in the New World Economy]()
Global Competitive Strategies in the New World Economy
Edited by Hafiz Mirza
This important book provides an exhaustive analysis of the strategic responses of transnational firms to current trends in the world economy, specifically the trends towards ‘globalization’ and ‘regionalization’. -
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![The Economics of Marketing]()
The Economics of Marketing
Edited by Martin Carter, Mark Casson, Vivek Suneja
The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketin... -
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![Who Runs Japanese Business?]()
Who Runs Japanese Business?
Edited by Toshiaki Tachibanaki
The nature of Japanese firms has come under intense scrutiny because of their international success and their distinct structure, employee relations and working practices. This book sheds light on the reasons for promotion within firms, ... -
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![Strategic Alliances]()
Strategic Alliances
Edited by Paul W. Beamish
The study of strategic alliances is one of the major areas of business research in the 1980s and 1990s. This volume contains a significant collection of papers which represent the key theoretical and empirical contributions of leading i... -
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![Taiwanese Firms in Southeast Asia]()
Taiwanese Firms in Southeast Asia
Edited by Tain-Jy Chen
Taiwanese Firms in Southeast Asia provides a comprehensive review of Taiwan’s direct investment in Southeast Asia, including Indonesia, Malaysia, Thailand, the Philippines and Vietnam. It also explores the motivation behind investment i... -
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![Direct Investment in Economies in Transition]()
Direct Investment in Economies in Transition
Klaus E. Meyer
This in-depth analysis of direct investment in transition economies provides not only original insights for economic policy in Central and Eastern Europe, but challenges some of the theoretical foundations of the multinational firm. -
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![The Struggle for World Markets]()
The Struggle for World Markets
Edited by Gavin Boyd
The Struggle for World Markets examines the pattern of deepening integration and imbalances across the Atlantic as the European Union and North America are increasingly linked through high volume trade and expanding transnational product... -
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![Japanese Technology and Innovation Management]()
Japanese Technology and Innovation Management
Sigvald J. Harryson
This innovative and original book, written by a leading management consultant, addresses these concerns and provides new insights into the theories and practices of innovation management. -
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![Japanese Multinationals in the Global Economy]()
Japanese Multinationals in the Global Economy
Paul W. Beamish, Andrew Delios, Donald J. Lecraw
Japanese Multinationals in the Global Economy goes beyond traditional methods of research in international business by providing new simple data comparisons on the global operations of Japanese firms. A key aim of this book is to encoura... -
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![State Intervention and Business in China]()
State Intervention and Business in China
Ding Lu, Zhimin Tang
State Intervention and Business in China is a systematic study of China’s preferential economic policies. Dr. Lu and Dr. Tang present these policies in three categories, namely, the investor–oriented, the region–oriented, and the indus... -
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![Chinese Technology Transfer in the 1990s]()
Chinese Technology Transfer in the 1990s
Edited by Charles Feinstein, Christopher Howe
Chinese Technology Transfer in the 1990s examines – with special reference to the reform policy and encouragement of foreign direct investment – scientific policy, research and development, and technology transfer in the People’s Republi... -
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![The Theory of Multinational Enterprises]()
The Theory of Multinational Enterprises
Alan M. Rugman
Alan Rugman is recognized as one of the leading scholars in the field of international business and his ideas have been extremely influential. The Theory of Multinational Enterprises is the first of two volumes of Rugman’s key contribut...eBook:Find out more$40.00
