Marketing
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![Research Handbook on Export Marketing]()
Research Handbook on Export Marketing
Edited by Craig C. Julian
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange t...eBook:Find out more$63.16
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![Social Marketing and Behaviour Change]()
Social Marketing and Behaviour Change
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of...eBook:Find out more$63.16
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![Handbook of Research on Marketing and Corporate Social Responsibility]()
Handbook of Research on Marketing and Corporate Social Responsibility
Edited by Ronald Paul Hill, Ryan Langan
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...eBook:Find out more$63.16
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![Handbook on the Economics of Retailing and Distribution]()
Handbook on the Economics of Retailing and Distribution
Edited by Emek Basker
This Handbook explores and critically examines current research in economics and marketing science on key economic issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from...eBook:Find out more$65.00
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![The New Consumer Online]()
The New Consumer Online
Edward F. McQuarrie
It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ...eBook:Find out more$40.00
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![Concerned Markets]()
Concerned Markets
Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such ‘hot’ situations are becoming increasingly common and make for rich s...eBook:Find out more$43.96
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![Handbook of Service Marketing Research]()
Handbook of Service Marketing Research
Edited by Roland T. Rust, Ming-Hui Huang
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.eBook:Find out more$63.16
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![Handbook on Ethics and Marketing]()
Handbook on Ethics and Marketing
Edited by Alexander Nill
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.eBook:Find out more$65.00
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![Marketing for Entrepreneurs and SMEs]()
Marketing for Entrepreneurs and SMEs
Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new oppor...eBook:Find out more$39.16
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![Handbook of Research on Customer Equity in Marketing]()
Handbook of Research on Customer Equity in Marketing
Edited by V. Kumar, Denish Shah
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metri...eBook:Find out more$65.00
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![Branding Chinese Mega-Cities]()
Branding Chinese Mega-Cities
Edited by Per Olof Berg, Emma Björner
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion cent...eBook:Find out more$40.00
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![Handbook of Research on International Advertising]()
Handbook of Research on International Advertising
Edited by Shintaro Okazaki
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom b...eBook:Find out more$63.16
