Economics and Finance
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more$25.96
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more$37.56
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![Advanced Introduction to New Institutional Economics]()
Advanced Introduction to New Institutional Economics
Claude Ménard, Mary M. Shirley
New institutional economics (NIE) is a powerful tool for understanding real world phenomena. This Advanced Introduction explores NIE’s answers to fundamental questions about the organization, growth and development of economies, such as ...eBook:Find out more$25.96
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![Contending Perspectives in Economics]()
Contending Perspectives in Economics
John T. Harvey
Now in its second edition, John Harvey’s rigorous textbook provides an accessible and engaging introduction to various competing schools of thought in economics. This revised and extended edition will continue to open readers’ minds, lea...eBook:Find out more$26.36
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![Advanced Introduction to Marxism and Human Geography]()
Advanced Introduction to Marxism and Human Geography
Kevin R. Cox
The Advanced Introduction to Marxism and Human Geography explores the fundamental aspects of Marx’s conceptualization of capital and of capitalist development, including value theory, the class relation, accumulation and the development ...eBook:Find out more$23.16
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![Advertising and the Marketplace]()
Advertising and the Marketplace
Lynne Pepall, Dan Richards
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in d...eBook:Find out more$39.96
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![Advanced Introduction to the Experience Economy]()
Advanced Introduction to the Experience Economy
Jon Sundbo
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...eBook:Find out more$25.96
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![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more$47.96
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![Advanced Introduction to Technology Policy]()
Advanced Introduction to Technology Policy
Albert N. Link, James A. Cunningham
This intuitive Advanced Introduction provides an in-depth review of current U.S. technology policy, tracing the legislative history of policies such as the Economic Recovery Tax Act, the Small Business Innovation Development Act and the ...eBook:Find out more$23.16
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![Advanced Introduction to Urban Transport Planning]()
Advanced Introduction to Urban Transport Planning
Kevin J. Krizek, David A. King
Insightful and original in its approach, this Advanced Introduction to Urban Transport Planning provides a fresh look at cost-efficiency and casts the craft of transport planning in new light, allowing engineers and urban planners to und...eBook:Find out more$23.16
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![An Introduction to Macroeconomics]()
An Introduction to Macroeconomics
Edited by Louis-Philippe Rochon, Sergio Rossi
The second edition of this important textbook introduces students to the fundamental ideas of heterodox economics. It is written in a clear way by top heterodox scholars. This introductory book offers not only a critique of the dominant ...eBook:Find out more$61.56
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![Entrepreneurship in Theory and Practice]()
Entrepreneurship in Theory and Practice
Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald, Torben Bager
The third edition of this creative and successful textbook provides a broad overview of entrepreneurship from a theoretical and practical perspective. Engaging for undergraduates, it embeds theories of entrepreneurship with tensions and ...eBook:Find out more$43.96
