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![A Research Agenda for Service Marketing]()
A Research Agenda for Service Marketing
Edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse ... -
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![The Materials of Service Design]()
The Materials of Service Design
Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material...eBook:Find out more$40.00
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![Research Handbook on Project Performance]()
Research Handbook on Project Performance
Edited by Vittal S. Anantatmula, Chakradhar Iyyunni
This engaging Research Handbook presents a fresh look at how to improve project performance for the project sponsor, client and end user using a number of empirical research studies. Focusing on project performance concepts and methods, ...eBook:Find out more$65.00
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![Elgar Encyclopedia of Services]()
Elgar Encyclopedia of Services
Edited by Faïz Gallouj, Camal Gallouj, Marie-Christine Monnoyer, Luis Rubalcaba
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open A...eBook:Find out more$65.00
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![Advanced Introduction to the Experience Economy]()
Advanced Introduction to the Experience Economy
Jon Sundbo
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...eBook:Find out more$24.76
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![Services, Experiences and Innovation]()
Services, Experiences and Innovation
Edited by Ada Scupola, Lars Fuglsang
Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field inve...eBook:Find out more$40.00
