Innovation and Technology
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![Youth Marketing to Digital Natives]()
Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...eBook:Find out more$37.56
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![Big Data in Small Business]()
Big Data in Small Business
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...eBook:Find out more$37.56
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![Leading Innovation and Entrepreneurship in Healthcare]()
Leading Innovation and Entrepreneurship in Healthcare
Claudine Kearney
This ground-breaking book specifically focuses on the leadership of innovation and entrepreneurship in healthcare by providing a detailed step-by-step framework for effective leadership in the challenging and dynamic healthcare environme...eBook:Find out more$41.56
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![Creativities]()
Creativities
Chris Bilton, Stephen Cummings, dt ogilvie
What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix, and adapt their own ve...eBook:Find out more$26.36
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![EU Internet Law]()
EU Internet Law
Andrej Savin
This extensively revised and updated third edition of EU Internet Law offers a state of the art overview of the key areas of EU Internet regulation, as well as a critical evaluation of EU policy-making and governance in the field. It pro...eBook:Find out more$43.16
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![How to Fast-Track Your Academic Career]()
How to Fast-Track Your Academic Career
Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme, John Nicholson
This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholar...eBook:Find out more$45.56
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![Intellectual Property Strategies for Start-ups]()
Intellectual Property Strategies for Start-ups
Edited by Stefan Golkowsky
This highly practical book highlights the need for start-ups to protect their IP from the outset, outlining the basics of IP in a start-up context and guiding entrepreneurs in developing a successful IP strategy. Legal practitioners and ...eBook:Find out more$79.16
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![Handbook of Digital Innovation]()
Handbook of Digital Innovation
Edited by Satish Nambisan, Kalle Lyytinen, Youngjin Yoo
Digital innovations influence every aspect of life in an increasingly digitalized world. Firms pursuing digital innovations must consider how digital technologies shape the nature, process and outcomes of innovation as well as long- and ...eBook:Find out more$49.56
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![Innovation, Ethics and our Common Futures]()
Innovation, Ethics and our Common Futures
Rafael Ziegler
The important yet contradictory role of innovation in society calls for a philosophy of innovation. Critically exploring innovation in relation to values, the economy and social change, Rafael Ziegler proposes a collaborative theory and ...eBook:Find out more$35.16
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![A Research Agenda for Knowledge Management and Analytics]()
A Research Agenda for Knowledge Management and Analytics
Edited by Jay Liebowitz
Leveraging the knowledge gained from Knowledge Management and from the growing fields of Analytics and Artificial Intelligence (AI), this Research Agenda highlights the research gaps, issues, applications, challenges and opportunities re...eBook:Find out more$35.16
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![Research Handbook of Responsible Management]()
Research Handbook of Responsible Management
Edited by Oliver Laasch, Roy Suddaby, R. E. Freeman, Dima Jamali
Outlining origins of the field and latest research trends, this Research Handbook offers a unique and cutting-edge take on the numerous avenues to responsible management in the 21st century. Renowned contributors present iconic viewpoint...eBook:Find out more$65.56
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![Research Handbook on Entrepreneurship in Emerging Economies]()
Research Handbook on Entrepreneurship in Emerging Economies
Edited by Paresha Sinha, Jenny Gibb, Michèle Akoorie, Jonathan M. Scott
This Research Handbook offers contextualized perspectives on entrepreneurship in emerging economies. Emphasizing how national context profoundly shapes incentives for entrepreneurial efforts, chapters dissect the opportunities emerging f...eBook:Find out more$51.96
