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Handbook of Communication and Development

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Handbook of Communication and Development

9781789906349 Edward Elgar Publishing
Edited by Srinivas Raj Melkote, Emeritus Professor, School of Media and Communication, Bowling Green State University and Arvind Singhal, Samuel Shirley and Edna Holt Marston Endowed Professor of Communication, Department of Communication, The University of Texas at El Paso, US and Professor 2, Inland Norway University of Applied Sciences, Norway
Publication Date: August 2021 ISBN: 978 1 78990 634 9 Extent: 416 pp
This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and objectives in the area. Key conclusions include an enhanced role for development communication in participatory development, active agency of stakeholders of development programs, and the operationalization of social justice in development.

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Critical Acclaim
Contributors
Contents
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This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Expert contributors discuss and evaluate the roles and outcomes of media and communication for social mobilization, media mobilization, community mobilization, advocacy, participation, empowerment, capacity-building, resistance, networking, and action for progressive social change.

Chapters explore communicative actions involved in social, economic, political, and cultural integration and the transformation of individuals, communities, places, and societies in the processes of development and social change. Outlining the genealogy and history of the field, the Handbook investigates the possible new directions and objectives in the area. Key conclusions include an enhanced role for development communication in participatory development, active agency of stakeholders of development programs, and the operationalization of social justice in development.

Comprehensive yet accessible, this Handbook will be a key resource for students and scholars of media and communication, political science, development studies, social work, critical education, community organization, and anthropology. It will also be of value to professionals working in associations and organizations dealing with development and social change.
Critical Acclaim
‘When two of the leading scholars in the field come together to edit a Handbook, the result, as expected, is this valuable resource. It is a comprehensive book that brings together different theoretical, methodological, and conceptual traditions for advocacy, mobilization, engagement, and empowerment, through a holistic understanding of culture-specific communicative actions, tools, and approaches. This Handbook is a must have reference for all students, teachers, scholars, consultants, and practitioners in this discipline.’
– Sundeep Muppidi, University of Hartford, US
Contributors
Contributors include: E. Amevor, G. Bessette, L.W. Black, T. Dejmanee, L. Durá, M.J. Dutta, U. Dutta, C. Elers, T. Jacobson, P. Jayan, M.D. Kim, P. Krishnatray, C. Lapsansky, L. Letsela, M. Lotvonen, A. Luthra, M. Makutoane, K.K. Malik, P. Mefalopulos, S.R. Melkote, S. Muhammad, M. Ntombohlanga, R. Obregón, M.J. Papa, W.H. Papa, V. Pavarala, J. Reedy, C. Rosati, E.L. Ruminski, A. Sengupta, J. Servaes, L. Servaes, A. Singhal, L.H. Steeves, M. Sternin, S. Usdin, E. van de Fliert, K. Wilkins, E.A. Woldearegay
Contents
Contents:

1 Communication in development and social change: a genealogy of the field 1
Srinivas Raj Melkote and Arvind Singhal

PART I BROAD CONCEPTUAL, THEORETICAL,
METHODOLOGICAL AND PROGRAMMATIC ISSUES
2 Communication for development through dialogue, deliberation and
civic media: how deliberative democracy and civic capital support
social justice 15
Elesha L. Ruminski, Justin Reedy and Laura W. Black
3 Media and public communication for social mobilization toward social
justice: a review of the capabilities approach 40
Tom Jacobson
4 Emerging issues in post-development and development communication
for social justice: critical analysis of power, local place and networks 59
Aman Luthra and Clayton Rosati
5 Communication and development: Participatory Action Research and
praxis for social justice 83
Srinivas Raj Melkote and H. Leslie Steeves
6 Culture-centered approach to communication for social change 100
Mohan J. Dutta, Pooja Jayan and Christine Elers
7 Participatory Communication for Social Change 120
Lisa Servaes and Jan Servaes
8 Participatory communication and action for a sustainable environment 142
Elske van de Fliert
9 Endogenous wisdom in action—the positive deviance approach: an
alternative conceptualization of communication and social change praxis 154
Arvind Singhal, Monique Sternin, Shafique Muhammad and Lucía Durá
10 Advocacy communication for social justice 172
Karin G. Wilkins and Michael D. Kim
11 Community radio for social change: restoring decentralized democratic
discursive spaces 189
Vinod Pavarala and Kanchan K. Malik
12 Multidimensional model for change: a comprehensive C4D-based
framework for sustainable development 212
Paolo Mefalopulos
13 Putting people first: participatory development communication and
sustainable development in agriculture and natural resource management 232
Guy Bessette
14 Health communication research and practice for progressive social
change: a case study of COVID-19 244
Pradeep Krishnatray, Srinivas Melkote and H. Leslie Steeves
15 Building capacity in communication for development and health promotion 261
Rafael Obregón and Charlotte Lapsansky

PART II COMMUNITY AND MEDIA MOBILIZATION FOR
DEVELOPMENT AND SOCIAL CHANGE
16 Participatory and intersectionality approaches for gender equity and
maternal health promotion in sub-Saharan Africa 284
Emrakeb A. Woldearegay, Elinam Amevor and H. Leslie Steeves
17 Transforming gender norms through communication: Minga Perú’s
communicative actions in the Amazon 301
Ami Sengupta and Arvind Singhal
18 The dialectical praxis of organizing for social change in digital hashtag
movements: #MeToo and the Kavanaugh hearings 321
Wendy H. Papa, Michael J. Papa and Tisha Dejmanee
19 Communication design and co-creation of information solutions for
sustainable social change at the margins 339
Uttaran Dutta
20 Experiences in feminist movement building in South Africa 358
Shereen Usdin, Ntombohlanga Mqushulu, Lebohang Letsela, Mari Lotvonen
and Matokgo Makutoane

PART III CONCLUSION
21 Communication for development and social change: reflections from
theory and practice 375
Srinivas Raj Melkote and Arvind Singhal

Index

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