Business and Management
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![Globalization]()
Globalization
C. Gopinath
Globalization evokes mixed responses. It is praised for facilitating business, greater trade between nations and reducing poverty, and is also accused of causing job losses and homogenizing culture. While some nations cheer its benefits,...eBook:Find out more£25.56
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![Digital Marketing]()
Digital Marketing
Charles F. Hofacker
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...eBook:Find out more£26.36
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![Service Operations Management, Second Edition]()
Service Operations Management, Second Edition
David W. Parker
Service Operations Management, Second Edition provides a global perspective on service operations, with expanded coverage of service operations for not-for-profit agencies, charities, NGOs and utilities, alongside commercial companies. W...eBook:Find out more£48.76
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![Essentials of Entrepreneurship Second Edition]()
Essentials of Entrepreneurship Second Edition
Robert A. Baron, Keith M. Hmieleski
Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text e...eBook:Find out more£32.76
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![Foreign Operation Methods]()
Foreign Operation Methods
Lawrence S. Welch, Gabriel R.G. Benito, Bent Petersen
The choice of foreign operation methods, whether they are used singly or in combination, is a critical question for internationalising companies. This thoroughly updated edition of a successful text provides comprehensive coverage of the...eBook:Find out more£35.16
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![Advanced Introduction to Consumer Behavior Analysis]()
Advanced Introduction to Consumer Behavior Analysis
Gordon Foxall
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that...eBook:Find out more£17.56
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![The Disappearing Product]()
The Disappearing Product
Chris Bilton
Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), di...eBook:Find out more£31.16
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![Unraveling the Mysteries of Case Study Research]()
Unraveling the Mysteries of Case Study Research
Marilyn L. Taylor, Mikael Søndergaard
An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project,...eBook:Find out more£27.16
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![Theories of the Multinational Firm]()
Theories of the Multinational Firm
Mats Forsgren
Used internationally at undergraduate and postgraduate level, this highly successful textbook presents, analyses and compares six different theories of the multinational firm that have dominated the research in international business dur...eBook:Find out more£27.16
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![Entrepreneurship in Theory and Practice]()
Entrepreneurship in Theory and Practice
Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald, Torben Bager
Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunit...eBook:Find out more£27.16
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![Advanced Introduction to Globalisation]()
Advanced Introduction to Globalisation
Jonathan Michie
Globalisation impacts almost all aspects of our lives. Smart-phones give access to news, documents and communications instantaneously and globally. It is said that change is accelerating, and the nation state is increasingly anachronisti...eBook:Find out more£15.96
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![Managing the Family Business]()
Managing the Family Business
Thomas Zellweger
This innovative textbook covers the most important managerial challenges facing family businesses. It is research-based and includes theory and practice along with concepts, cases and reflection questions to illustrate the key topics. V...eBook:Find out more£39.16
