Marketing
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![Handbook of Research on Franchising]()
Handbook of Research on Franchising
Edited by Frank Hoy, Rozenn Perrigot, Andrew Terry
Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, a...eBook:Find out more£41.56
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![Handbook of Research on Distribution Channels]()
Handbook of Research on Distribution Channels
Edited by Charles A. Ingene, James R. Brown, Rajiv P. Dant
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and...eBook:Find out more£48.00
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![Handbook of Research on Gender and Marketing]()
Handbook of Research on Gender and Marketing
Edited by Susan Dobscha
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy i...eBook:Find out more£48.00
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![Handbook on Place Branding and Marketing]()
Handbook on Place Branding and Marketing
Edited by Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...eBook:Find out more£32.76
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![Research Handbook of Innovation and Creativity for Marketing Management]()
Research Handbook of Innovation and Creativity for Marketing Management
Edited by Eric Shiu
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.eBook:Find out more£34.36
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![Research Handbook of Marketing in Emerging Economies]()
Research Handbook of Marketing in Emerging Economies
Edited by Marin A. Marinov
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issue...eBook:Find out more£34.36
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![Handbook of Research on Retailing]()
Handbook of Research on Retailing
Edited by Katrijn Gielens, Els Gijsbrechts
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their ow...eBook:Find out more£48.00
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![Research Handbook on Corporate Social Responsibility in Context]()
Research Handbook on Corporate Social Responsibility in Context
Edited by Anders Örtenblad
Is corporate social responsibility (CSR) a universal idea? Is the same exact definition of CSR relevant for any organization, regardless of context? Or would such a definition need to be adapted to fit different types of organizations, i...eBook:Find out more£48.00
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![Handbook of Service Business]()
Handbook of Service Business
Edited by John R. Bryson, Peter W. Daniels
Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. T...eBook:Find out more£39.16
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![Handbook on Research in Relationship Marketing]()
Handbook on Research in Relationship Marketing
Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...eBook:Find out more£39.16
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![Research Handbook on Export Marketing]()
Research Handbook on Export Marketing
Edited by Craig C. Julian
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange t...eBook:Find out more£39.16
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![Handbook of Research on Marketing and Corporate Social Responsibility]()
Handbook of Research on Marketing and Corporate Social Responsibility
Edited by Ronald Paul Hill, Ryan Langan
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...eBook:Find out more£39.16
