Marketing

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  1. Add to Wish List Measurement in Marketing Research

    Measurement in Marketing Research

    Thomas Salzberger
    Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows ...
    Hardback (2009)

    List price $242.00

    Member price $217.80

  2. Add to Wish List The Globalization of Retailing

    The Globalization of Retailing

    Edited by Neil M. Coe, Neil Wrigley
    This path-breaking collection, edited by two leading scholars in the field, brings together seminal contributions from the burgeoning multidisciplinary literature on the globalization of retailing. In addition to focusing on the retail c...
    Hardback (2009)

    List price $627.00

    Member price $564.30

  3. Add to Wish List International Business Marketing in Emerging Country Markets

    International Business Marketing in Emerging Country Markets

    Hans Jansson
    International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and managem...
    Paperback (2009)

    List price $56.95

    Member price $45.56

    Hardback (2007)

    List price $146.00

    Member price $131.40

  4. Add to Wish List International Marketing: Modern and Classic Papers

    International Marketing: Modern and Classic Papers

    Edited by Stanley J. Paliwoda, John K. Ryans Jr
    This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers f...
    Hardback (2008)

    List price $1,105.00

    Member price $994.50

  5. Add to Wish List Strategic Marketing and the Future of Consumer Behaviour

    Strategic Marketing and the Future of Consumer Behaviour

    Theo B.C. Poiesz, W. F. van Raaij
    The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded wi...
    Hardback (2008)

    List price $134.00

    Member price $120.60

  6. Add to Wish List Grocery E-Commerce

    Grocery E-Commerce

    Edited by Niels Kornum, Mogens Bjerre
    This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Te...
    Hardback (October 2005)

    List price $165.00

    Member price $148.50

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  7. Add to Wish List Franchise Contracting and Organization

    Franchise Contracting and Organization

    Edited by Francine Lafontaine
    Much has been written about franchising in economics over the last two decades: researchers have gained important insights, especially into how and why it works and into the reasons behind the various forms of vertical restraints usually...
    Hardback (2005)

    List price $376.00

    Member price $338.40

  8. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Björn Bjerke, Claes M. Hultman
    This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines.
    Paperback (2004)

    List price $60.95

    Member price $48.76

    Hardback (2002)

    List price $154.00

    Member price $138.60

  9. Add to Wish List Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
    Paperback (1995)

    List price $55.00

    Member price $44.00

    Hardback (1995)

    List price $190.00

    Member price $171.00

  10. Add to Wish List MARKETING

    MARKETING

    Edited by Stanley C. Hollander, Kathleen M. Rassuli
    The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and m...
    Hardback (1993)

    List price $784.00

    Member price $705.60

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