Marketing
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Services in Sport Management
Ekaterina Glebova
Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing critical facets such as event planning, facility management, marketing, and athlete representation, the book rig...eBook:Find out more$40.00
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Understanding Collaborative Consumption
Edited by Pia A. Albinsson, B. Y. Perera, Stephanie J. Lawson
This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe...eBook:Find out more$40.00
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Elgar Encyclopedia of Corporate Communication
Edited by Klement Podnar
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by ...eBook:Find out more$65.00
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The Human Dimension of the Circular Economy
Edited by Aldona Glińska-Neweś, Pauliina Ulkuniemi
This enlightening book presents a framework of the various factors influencing the transformation of societal thinking towards the circular economy, including individual, organizational and macro-environmental levels of analysis. The Hum...eBook:Find out more$40.00
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Research Handbook on Services Management
Edited by Mark M. Davis
This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and ser...eBook:Find out more$51.16
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A Research Agenda for Service Marketing
Edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse ...eBook:Find out more$40.00
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How to Write Differently
Edited by Monika Kostera
Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.eBook:Find out more$28.76
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Group and Team Work
Ricardo Flores, Antonina Bauman
By setting out a step-by-step guide on the implementation of a theoretically robust team work-centric approach to education, Group and Team Work explains valuable team work theory and practical dynamics. It details specific approaches ed...eBook:Find out more$33.56
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Handbook of Experience Science
Edited by Joseph S. Chen, Nina K. Prebensen, Muzaffer S. Uysal
Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical gu...eBook:Find out more$65.00
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Research Handbook on Major Sporting Events
Edited by Harry A. Solberg, Rasmus K. Storm, Kamilla Swart
Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destin...eBook:Find out more$65.00
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Marketing Automation and Decision Making
Simone Guercini
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines th...eBook:Find out more$40.00
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The Materials of Service Design
Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material...eBook:Find out more$40.00