Marketing

  1. Add to Wish List How to Write Differently

    How to Write Differently

    Edited by Monika Kostera
    Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.
    Hardback (August 2022)

    List price $115.00

    Member price $103.50

  2. Add to Wish List Gendered Marketing

    Gendered Marketing

    Pauline Maclaran, Andreas Chatzidakis
    Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
    Hardback (August 2022)

    List price $99.00

    Member price $89.10

  3. Add to Wish List Encyclopedia of Tourism Management and Marketing

    Encyclopedia of Tourism Management and Marketing

    Edited by Dimitrios Buhalis
    The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol...
    Hardback (August 2022)

    List price $1,750.00

    Member price $1,575.00

  4. Add to Wish List Handbook on the Tourist Experience

    Handbook on the Tourist Experience

    Edited by Dora Agapito, Manuel A. Ribeiro, Kyle Woosnam M. Woosnam
    Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapt...
    Hardback (2022)

    List price $275.00

    Member price $247.50

  5. Add to Wish List Handbook of Research on Customer Loyalty

    Handbook of Research on Customer Loyalty

    Edited by Debbie I. Keeling, Ko de Ruyter, David Cox
    Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the ...
    Hardback (2022)

    List price $220.00

    Member price $198.00

  6. Add to Wish List Brand Protection and the Global Risk of Product Counterfeits

    Brand Protection and the Global Risk of Product Counterfeits

    Edited by Jeremy M. Wilson
    Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...
    Hardback (2022)

    List price $150.00

    Member price $135.00

  7. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Andrew J. Petersen, Stefan Wuyts
    This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resourc...
    Hardback (2022)

    List price $365.00

    Member price $328.50

  8. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  9. Add to Wish List How to Conduct an Effective Peer Review

    How to Conduct an Effective Peer Review

    Gloria Barczak, Abbie Griffin
    This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically ...
    Hardback (2021)

    List price $115.00

    Member price $103.50

    Paperback (2022)

    List price $35.00

    Member price $28.00

  10. Add to Wish List Configured by Consumption

    Configured by Consumption

    Booi H. Kam, Peter J. Rimmer
    With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply-chain operations, Configured by Consumption is a timely reflection on the technological evolution of production-...
    Hardback (2022)

    List price $115.00

    Member price $103.50

  11. Add to Wish List Strategies for the Digital Customer Experience

    Strategies for the Digital Customer Experience

    Wided Batat
    Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...
    Hardback (2022)

    List price $135.00

    Member price $121.50

  12. Add to Wish List Social Marketing and Advertising in the Age of Social Media

    Social Marketing and Advertising in the Age of Social Media

    Edited by Lukas Parker, Linda Brennan
    This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters c...
    Hardback (2020)

    List price $125.00

    Member price $112.50

    Paperback (2022)

    List price $35.00

    Member price $28.00

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