Marketing

  1. Add to Wish List Research Handbook on Services Management

    Research Handbook on Services Management

    Edited by Mark M. Davis
    This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and ser...
    Hardback (2022)

    List price $270.00

    Member price $243.00

    Paperback (2024)

    List price $63.95

    Member price $51.16

  2. Add to Wish List How to Write Differently

    How to Write Differently

    Edited by Monika Kostera
    Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.
    Hardback (2022)

    List price $120.00

    Member price $108.00

    Paperback (2024)

    List price $35.95

    Member price $28.76

  3. Add to Wish List A Research Agenda for Service Marketing

    A Research Agenda for Service Marketing

    Edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas
    This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse ...
    Hardback (2024)

    List price $190.00

    Member price $171.00

  4. Add to Wish List Group and Team Work

    Group and Team Work

    Ricardo Flores, Antonina Bauman
    By setting out a step-by-step guide on the implementation of a theoretically robust team work-centric approach to education, Group and Team Work explains valuable team work theory and practical dynamics. It details specific approaches ed...
    Paperback (2024)

    List price $41.95

    Member price $33.56

    Hardback (2024)

    List price $120.00

    Member price $108.00

  5. Add to Wish List Handbook of Experience Science

    Handbook of Experience Science

    Edited by Joseph S. Chen, Nina K. Prebensen, Muzaffer S. Uysal
    Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical gu...
    Hardback (2024)

    List price $250.00

    Member price $225.00

  6. Add to Wish List Research Handbook on Major Sporting Events

    Research Handbook on Major Sporting Events

    Edited by Harry A. Solberg, Rasmus K. Storm, Kamilla Swart
    Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destin...
    Hardback (2024)

    List price $415.00

    Member price $373.50

  7. Add to Wish List The Materials of Service Design

    The Materials of Service Design

    Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
    If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material...
    Hardback (2023)

    List price $145.00

    Member price $130.50

  8. Add to Wish List Marketing Automation and Decision Making

    Marketing Automation and Decision Making

    Simone Guercini
    The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines th...
    Hardback (2023)

    List price $115.00

    Member price $103.50

  9. Add to Wish List Handbook of Customer Engagement in Tourism Marketing

    Handbook of Customer Engagement in Tourism Marketing

    Edited by Raouf A. Rather, Haywantee Ramkissoon
    Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a ...
    Hardback (2023)

    List price $230.00

    Member price $207.00

  10. Add to Wish List A Research Agenda for Brand Management in a New Era of Consumerism

    A Research Agenda for Brand Management in a New Era of Consumerism

    Edited by Ceridwyn King, Enrique Murillo
    Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key c...
    Hardback (2023)

    List price $160.00

    Member price $144.00

  11. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...
    Hardback (2022)

    List price $291.00

    Member price $261.90

    Paperback (2023)

    List price $65.95

    Member price $52.76

  12. Add to Wish List Brand Protection and the Global Risk of Product Counterfeits

    Brand Protection and the Global Risk of Product Counterfeits

    Edited by Jeremy M. Wilson
    Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...
    Hardback (2022)

    List price $156.00

    Member price $140.40

    Paperback (2023)

    List price $48.95

    Member price $39.16

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