International Business

  1. Add to Wish List Handbook of Research on Ethnic and Intra-cultural Marketing

    Handbook of Research on Ethnic and Intra-cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
    ‘Since the sixties, cultural diversity has been steadily growing in the US while technology is becoming more convergent. This gives a great opportunity for marketers to develop micro segments anchored to intra-cultural differences. The H...
    Hardback (October 2022)

    List price $215.00

    Member price $193.50

    Not yet published
  2. Add to Wish List Research Handbook on Foreign Exit, Relocation and Re-entry

    Research Handbook on Foreign Exit, Relocation and Re-entry

    Edited by Jorma Larimo, Pratik Arte, Carlos M.P. Sousa, Pervez N. Ghauri, José Mata
    ‘This book features state-of-the art contributions on the interconnected phenomena of firm exits from foreign markets, relocation of production, and re-entry. Its mix of conceptual and empirical studies is a must-read for anyone interest...
    Hardback (July 2022)

    List price $225.00

    Member price $202.50

    Not yet published
  3. Add to Wish List Research Handbook on Innovation in International Business

    Research Handbook on Innovation in International Business

    Edited by Desislava Dikova, Edith Ipsmiller
    ‘Handbooks are seldom innovative, even when they are about innovation, but this volume on innovations in international business stands out by its refreshingly diverse and up-to-date collection of contributions. Editors Dikova and Ipsmill...
    Hardback (June 2022)

    List price $240.00

    Member price $216.00

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