Marketing

  1. Add to Wish List Handbook of Research on Franchising

    Handbook of Research on Franchising

    Edited by Frank Hoy, Rozenn Perrigot, Andrew Terry
    Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, a...
    Paperback (2019)

    List price $79.95

    Member price $63.96

    Hardback (2017)

    List price $320.00

    Member price $288.00

  2. Add to Wish List Handbook of Research on Gender and Marketing

    Handbook of Research on Gender and Marketing

    Edited by Susan Dobscha
    Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy i...
    Hardback (2019)

    List price $236.00

    Member price $212.40

  3. Add to Wish List Handbook of Research on Distribution Channels

    Handbook of Research on Distribution Channels

    Edited by Charles A. Ingene, James R. Brown, Rajiv P. Dant
    Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and...
    Hardback (2019)

    List price $363.00

    Member price $326.70

  4. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...
    Paperback (2019)

    List price $62.95

    Member price $50.36

    Hardback (2017)

    List price $203.00

    Member price $182.70

  5. Add to Wish List Research Handbook of Innovation and Creativity for Marketing Management

    Research Handbook of Innovation and Creativity for Marketing Management

    Edited by Eric Shiu
    This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
    Paperback (2018)

    List price $67.95

    Member price $54.36

    Hardback (2017)

    List price $203.00

    Member price $182.70

  6. Add to Wish List Research Handbook of Marketing in Emerging Economies

    Research Handbook of Marketing in Emerging Economies

    Edited by Marin A. Marinov
    Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issue...
    Paperback (2018)

    List price $67.95

    Member price $54.36

    Hardback (2017)

    List price $225.00

    Member price $202.50

  7. Add to Wish List Handbook of Research on Retailing

    Handbook of Research on Retailing

    Edited by Katrijn Gielens, Els Gijsbrechts
    The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their ow...
    Hardback (2018)

    List price $265.00

    Member price $238.50

  8. Add to Wish List Research Handbook on Corporate Social Responsibility in Context

    Research Handbook on Corporate Social Responsibility in Context

    Edited by Anders Örtenblad
    Is corporate social responsibility (CSR) a universal idea? Is the same exact definition of CSR relevant for any organization, regardless of context? Or would such a definition need to be adapted to fit different types of organizations, i...
    Hardback (2016)

    List price $254.00

    Member price $228.60

  9. Add to Wish List Handbook of Service Business

    Handbook of Service Business

    Edited by John R. Bryson, Peter W. Daniels
    Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. T...
    Paperback (2016)

    List price $78.95

    Member price $63.16

    Hardback (June 2015)

    List price $262.00

    Member price $235.80

    Out of Stock
  10. Add to Wish List Handbook on Research in Relationship Marketing

    Handbook on Research in Relationship Marketing

    Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...
    Paperback (2016)

    List price $78.95

    Member price $63.16

    Hardback (March 2015)

    List price $230.00

    Member price $207.00

    Out of Stock
  11. Add to Wish List Research Handbook on Export Marketing

    Research Handbook on Export Marketing

    Edited by Craig C. Julian
    The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange t...
    Paperback (2016)

    List price $78.95

    Member price $63.16

    Hardback (February 2015)

    List price $257.00

    Member price $231.30

    Out of Stock
  12. Add to Wish List Handbook of Research on Marketing and Corporate Social Responsibility

    Handbook of Research on Marketing and Corporate Social Responsibility

    Edited by Ronald Paul Hill, Ryan Langan
    The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...
    Paperback (2016)

    List price $78.95

    Member price $63.16

    Hardback (2014)

    List price $254.00

    Member price $228.60

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