Marketing

  1. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...
    Paperback (April 2013)

    List price $55.95

    Member price $44.76

    Out of Stock
    Hardback (October 2011)

    List price $142.00

    Member price $127.80

    Out of Stock
  2. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...
    Paperback (2013)

    List price $78.95

    Member price $63.16

    Hardback (October 2011)

    List price $191.00

    Member price $171.90

    Out of Stock
  3. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Rajdeep Grewal
    This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships betw...
    Paperback (2013)

    List price $94.95

    Member price $75.96

  4. Add to Wish List Competitiveness and Tourism

    Competitiveness and Tourism

    Edited by Geoffrey I. Crouch, J. R. Brent Ritchie
    Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative collection of articles covers service sector ...
    Hardback (2012)

    List price $684.00

    Member price $615.60

  5. Add to Wish List Handbook of Marketing and Finance

    Handbook of Marketing and Finance

    Edited by Shankar Ganesan
    Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are co...
    Hardback (2012)

    List price $230.00

    Member price $207.00

  6. Add to Wish List Handbook of Research in International Marketing, Second Edition

    Handbook of Research in International Marketing, Second Edition

    Edited by Subhash C. Jain, David A. Griffith
    The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lac...
    Hardback (January 2012)

    List price $259.00

    Member price $233.10

    Out of Stock
  7. Add to Wish List The Marketing Firm

    The Marketing Firm

    Kevin J. Vella, Gordon Foxall
    This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral int...
    Hardback (2011)

    List price $164.00

    Member price $147.60

  8. Add to Wish List Handbook of Pricing Research in Marketing

    Handbook of Pricing Research in Marketing

    Edited by Vithala R. Rao
    Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. ...
    Paperback (2010)

    List price $105.95

    Member price $84.76

    Hardback (2009)

    List price $342.00

    Member price $307.80

  9. Add to Wish List Towards Effective Place Brand Management

    Towards Effective Place Brand Management

    Edited by Gregory Ashworth, Mihalis Kavaratzis
    Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail ha...
    Hardback (2010)

    List price $164.00

    Member price $147.60

  10. Add to Wish List Collaborating with Customers to Innovate

    Collaborating with Customers to Innovate

    Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona
    The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involv...
    Paperback (2010)

    List price $51.95

    Member price $41.56

    Hardback (2008)

    List price $139.00

    Member price $125.10

  11. Add to Wish List Business Relating Business

    Business Relating Business

    Ian Wilkinson
    Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, econo...
    Paperback (January 2010)

    List price $61.95

    Member price $49.56

    Out of Stock
    Hardback (June 2008)

    List price $164.00

    Member price $147.60

    Out of Stock
  12. Add to Wish List Measurement in Marketing Research

    Measurement in Marketing Research

    Thomas Salzberger
    Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows ...
    Hardback (2009)

    List price $265.00

    Member price $238.50

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