Marketing

  1. Add to Wish List International Business Marketing in Emerging Country Markets

    International Business Marketing in Emerging Country Markets

    Hans Jansson
    International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and managem...
    Paperback (2009)

    List price $56.95

    Member price $45.56

    Hardback (November 2007)

    List price $146.00

    Member price $131.40

    Out of Stock
  2. Add to Wish List Handbook on Brand and Experience Management

    Handbook on Brand and Experience Management

    Edited by Bernd H. Schmitt, David L. Rogers
    This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding bran...
    Hardback (2009)

    List price $221.00

    Member price $198.90

  3. Add to Wish List Trust and New Technologies

    Trust and New Technologies

    Edited by Teemu Kautonen, Heikki Karjaluoto
    Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.
    Hardback (2008)

    List price $159.00

    Member price $143.10

  4. Add to Wish List Creating Experiences in the Experience Economy

    Creating Experiences in the Experience Economy

    Edited by Jon Sundbo, Per Darmer
    Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creatio...
    Hardback (2008)

    List price $140.00

    Member price $126.00

  5. Add to Wish List Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk
    The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...
    Paperback (2008)

    List price $102.00

    Member price $81.60

    Hardback (2007)

    List price $309.00

    Member price $278.10

  6. Add to Wish List International Marketing: Modern and Classic Papers

    International Marketing: Modern and Classic Papers

    Edited by Stanley J. Paliwoda, John K. Ryans Jr
    This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers f...
    Hardback (2008)

    List price $1,105.00

    Member price $994.50

  7. Add to Wish List Strategic Marketing and the Future of Consumer Behaviour

    Strategic Marketing and the Future of Consumer Behaviour

    Theo B.C. Poiesz, W. F. van Raaij
    The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded wi...
    Hardback (February 2008)

    List price $134.00

    Member price $120.60

    Out of Stock
  8. Add to Wish List Trust in Market Relationships

    Trust in Market Relationships

    Sandro Castaldo
    Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm’s economic results in highly comp...
    Hardback (January 2008)

    List price $153.00

    Member price $137.70

    Out of Stock
  9. Add to Wish List Marketing Knowledge Management

    Marketing Knowledge Management

    Gabriele Troilo
    Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market ori...
    Hardback (January 2007)

    List price $130.00

    Member price $117.00

    Out of Stock
  10. Add to Wish List The Economics of Retailing and Distribution

    The Economics of Retailing and Distribution

    Roger R. Betancourt
    This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distr...
    Paperback (2006)

    List price $62.00

    Member price $49.60

    Hardback (2005)

    List price $140.00

    Member price $126.00

  11. Add to Wish List Handbook of Research in International Marketing

    Handbook of Research in International Marketing

    Edited by Subhash C. Jain
    Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among con...
    Paperback (November 2005)

    List price $92.00

    Member price $73.60

    Out of Stock
    Hardback (2003)

    List price $272.00

    Member price $244.80

  12. Add to Wish List Grocery E-Commerce

    Grocery E-Commerce

    Edited by Niels Kornum, Mogens Bjerre
    This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Te...
    Hardback (October 2005)

    List price $165.00

    Member price $148.50

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